Zenith appoints Priyanka Kapur as Vice President
A leading ROI agency, Zenith India has appointed Priyanka Kapur as Vice President to lead its Nestlé business. As a part of the appointment, Priyanka will be responsible for relationship management, media planning, and supervising the complete and integrated offering for the client. Her key focus will be on digital transformation, strategy, data, analytics, implementation and buying.
Priyanka Kapur is a postgraduate from NMIMS with more than 18 years of experience in media and marketing. Prior to Zenith, Priyanka worked as Connections Lead for almost 10 years with Lodestar UM for its key client Coca Cola. Her role involved leading the strategic planning product across portfolio brands and in crafting solutions, connecting brands to consumers. Priyanka was also responsible for research, insights and stay updated on the latest consumer trends and building them seamlessly into solutions for brands.
Throughout her entire career, Priyanka has performed extremely well across verticals and platforms including working as a marketer with NDTV, leading new business development at Balaji Telefilms and as a media planner on some prestigious accounts like Tata Motors and Zodiac, to name a few.
Announcing the appointment, Jai Lala, CEO, Zenith India said, “I am delighted to have Priyanka on board. Priyanka’s diverse work experience in the field of media and strategic approach towards the business will help provide impactful and effective solutions to our clients, in an evolving media landscape.”
Priyanka Kapur said, “I am really excited about Zenith’s unique ROI plus and digital-first approach that delivers maximum business results for clients. Also, I am delighted to be part of Publicis Groupe and look forward to the PowerOfOne advantage.”
Zenith blends technology, data and specialists to scout out new opportunities, solve complex challenges and grow our client’s businesses. The company is a part of Publicis Media, one of four solution hubs within Publicis Groupe and has offices within Publicis One. It has more than 6,000 brilliant specialists across 95 markets.