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9X Tashan in association with Set Wet has created a special song titled Life Nu Set Wet Karle

MediaInfoline November 21, 2018

Set Wet has partnered with Punjabi music channel, 9X Tashan to create a unique song titled Life Nu Set Wet Karle. Launched on 15th November 2018, the song was aired on 9X Tashan and was also be available on This initiative is part of the Audience Brand Connect (ABC) division of 9X Media. ABC helps brands create intellectual properties and narrate brand stories that go beyond the 30-second ad format.

‘Life Nu Set Wet Karle’ track created by 9X Tashan is sung by the popular Punjabi singer Navraj Hans. Music for this high energy track is composed by Sangeet & Siddharth Haldipur and the lyrics are by Rashmin Dighe. The peppy music video featuring a romantic story is directed by Monet Saha.

Speaking of this unique brand integration Pawan Jailkhani Chief Revenue Officer, 9X Media Pvt Ltd. said “Marketers that offer consumers a unique experience and better entertainment options while promoting their brands tend to enjoy higher brand recall. We have observed that unique peppy Brand songs have a great impact on the perception of the Brand.  After our successful associations with Godrej No1, Bingo Mad Angles and Ponds, Set Wet is the latest Brand song to be launched by the Audience Brand Connect/ABC team of 9X Media. We are confident that this track will resonate with Punjabi music lovers across India.”

Life Nu Set Wet Karle is promoted across the social media platforms for 9X Tashan. 9X Tashan has also associated with Celebrities, influencers and Bloggers to promote the song across social media and digital platforms.

Catch the peppy track here and


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