9XM Indiefest to bring original tracks of top Bollywood singers
9XM with SpotlampE to launch 5 original songs of Bollywood’s top singers, Shreya Ghoshal, Ankit Tiwari, Babul Supriyo, Bhoomi Trivedi ad Amit Mishra. The fest will conclude with DJ Shilpi Sharma’s on-air non-stop party music block.
With few films releasing during and after lockdown, music streaming platforms are experiencing a change in the listeners’ listening habits. The audiences are now consuming lots of non-filmy or independent music. Therefore, the streaming platforms are now creating their music lists with a good number of independent music. Along with the music ‘9XM Indiefest with SpotlampE Originals’will also launch a 5 podcast episode series of the artists’ interviews and a 5 podcast episode series of 9XM SoundcastEabout exciting contests and edutaining contents.
Commenting on 9XM Indiefest, Clyde D’Souza – Head of programming, 9XM said, “India is seeing a wave of independent music with artists expressing their own musical creations. 9XM is happy to team up with India’s best musicians to celebrate India’s Independent music by launching ‘9XM Indiefest with SpotlampE Originals’. 9XM is the destination for the best music from Bollywood songs to Independent songs and talented musicians are encouraged to send their songs to us.”
SpotlampE has launched many independent tracks with established and even with upcoming singers. Some of such tracks are Mohit Chauhan’s ‘MeethiMeethiGallan’, ‘Belly Ring’ by Mika Singh and Grammy winner Shaggy, to ‘Busy Busy’ by Neha Pandey and other super hit originals by Daler Mehndi, Shankar Mahadevan, Shaan and by Payal Dev.
Commenting on the initiative, Rajitta Hemwaani, Chief Content & Operating Officer, SpotlampE said, “We are pleased to present a rocking line-up of originals as part of ‘9XM Indiefest with SpotlampE Originals’. It doesn’t get bigger than this… Beginning with an ode to our beloved Devi maa by Shreya Ghoshal… there would be three months of super hit originals by super hit artistes… All coming straight home to our viewers first!”
The team has also collaborated with 3 other partners Chingari App, Hungama, and BIG FM to promote the fest on their platforms.