Alexa to play songs from Humgama Music while shopping on Amazon App


Users can now ask Alexa to play songs while shopping on Amazon India Android App, from Hungama Music. This feature will allow the shopper to listen to music while just by voice commands without toggling between various apps. The feature has been added to enrich the shopping experience of the shoppers. There are over 15 million tracks in 20 different Indian and international songs to choose from. One can listen to individual songs from a whole album or tracks of particular artists or from specific genres. Shoppers can even ask Alexa to play Hungama Music’s curated playlists that includes tracks of several actors, composers, singers, specific themes and trends.

To listen to the songs from Hungama Music, users will just need to click on the microphone icon (Alexa tab) on the Amazon India app. After this they can simply use voice commands such as “Alexa, play Shreya Ghoshal songs on Hungama Music” or “Alexa, play Delhi 6 on Hungama Music” or “Alexa, play Bollywood Top 10 songs on Hungama Music” or even they can also access music from the library of Hungama Music.

Speaking about the integration, Siddhartha Roy, COO, Hungama Digital Media said, “Our association with Alexa, Amazon’s voice-based assistant, has helped us build a multi-channel presence and offer our users an experience that is both, enriching and convenient. Over the last 18 months, we have witnessed a 2x jump in consumption on Hungama Music through voice commands indicating the technology’s increasing adoption. We are thrilled to take our partnership with Amazon Alexa a step further and are certain that shoppers will appreciate the easy availability of their favorite music on the Amazon India app.”   

Hungama Music is available across all platforms including smart devices, web and apps on Google Playstore, Apple Playstore and Huawei AppGallery and AI-enabled assistants like Alexa. Hungama also has a strategic partnership with Xiaomi, therefore making it India’s largest smartphone community to enjoy Hungama Music on Mi Music.

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