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Amazon Prime Music adds new ways to discover and listen to music with Alexa voice enabled features

MediaInfoline December 13, 2018

Amazon Prime Music announced the launch of new voice enabled features for customers in India to bring more ways for customers to listen to and discover music. ‘Local Popularity’ and ‘Play more like this’ voice features with Alexa are designed to improve music discovery and listening experiences both on its mobile app using Alexa, as well as on Echo family of devices. This introduction of voice-enabled features, including the recently launched voice commands, represents Amazon Prime Music’s ongoing innovation to give listeners easier, natural, and more fun ways to enjoy music wherever they are.

Ever curious what music listeners in Mumbai, Delhi, Chennai, Jaipur or Kolkatta are listening to, or want to enjoy international music trends across any part of the world such as New York, London, Paris, Mexico or Australia? With the ‘Local Popularity’ voice feature on Alexa, only on Amazon Prime Music, Prime members can now discover music that’s popular in these and other cities or countries by simply asking Alexa to play the most popular music in that city or country. Simply ask, “Alexa, play popular songs in Bengaluru”.

In addition, when customers are now listening to their favorite tracks on Amazon Prime Music and want to discover more, similar music, they can simply ask, ‘Alexa, play more like this’. Alexa will then select and play songs similar to that favourite track, making it easier to sit back and enjoy.

Commenting on the new feature launches, Sahas Malhotra, Director, Amazon Prime Music, said, “Whether our listeners are traveling to another country/city or sitting at home, our goal is the same – to offer customers the ability to effortlessly discover and listen to whatever music they want to hear, wherever they are. With the launch of voice enabled ‘Local Popularity’ feature in India, Amazon Prime Music becomes your global music buddy that makes discovering trending music from any part of the world magical. Similarly, with ‘Play more like this’ feature, Alexa makes the journey of music discovery customized to your favorite tracks/artists easier”.

Local Popularity:

Not living in your home city, traveling on work or on a holiday but want to stay connected with the music that’s popular locally? Looking to enjoy global charts in different cities, from across the globe? Now sitting in any part of the world, music lovers can listen to top songs from another part of the world with ‘Local Popularity’.  Alexa now brings you popular music from over hundreds of top Indian and international cities at the tip of your tongue. For example, the users can say:

  • “Alexa, play popular songs in Bengaluru”
  • “Alexa, play what’s hot in Nashville”
  • “Alexa, play music in Chandigarh”
  • “Alexa, play top songs in Los Angeles”
  • “Alexa, play the hits in Hyderabad”
  • “Alexa, play popular songs in Milan”
  • “Alexa, play music in Chennai”

Play more like this:

‘Play more like this’ provides Amazon Prime Music listeners a brand-new way to discover music customized to their favorite tracks or artists. With the launch of this feature, Alexa takes away the effort of customers having to repeatedly request Alexa for various songs or artists by playing songs or artists similar to what customers are already listening to.

For example, users can say:

  • Play songs similar to the currently playing song – “Alexa, play more like this”
  • Play songs similar to a song title- “Alexa, play songs like ‘Shape of You’” or, “Alexa play songs similar to ‘Tareefan’”.
  • Play songs similar to an artist- “Alexa, play songs similar to Arijit Singh”

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