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Bhamla Foundation and Hungama launch ‘Dhakk Dhakk Dharti’

MediaInfoline June 4, 2020
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Bhamla Foundation, an organization that works to address health, environment and cleanliness issues, in partnership with Hungama, India’s leading digital entertainment company, launched #DhakkDhakkDharti anthem today. Created in collaboration with celebrated singer, Shaan, the anthem is a part of Bhamla Foundation’s efforts to increase awareness on the significance of biodiversity and the need to conserve it. The song is in sync with the United Nations’ theme for World Environment Day and is supported by them and the Ministry of Environment, Forest and Climate Change. The anthem is now available on Hungama Music, Hungama Play, Hungama Artist Aloud and other partner networks; the music video will be available from 5th June onwards.

Composed by Shaan with lyrics by Swanand Kirkire, the song features vocals by Adnan Sami, B Praak, Palak Muchhal, Papon, Payal Dev, Richa Sharma, Salim Merchant, Shankar Mahadevan, Shaan and Shweta Mohan, with the video featuring them along with Akshay Kumar, Rajkummar Rao, Bhumi Pednekar, Taapsee Pannu, Maniesh Paul, Swanand Kirkire and Shiamak Davar, who has also choreographed the song. The song highlights the importance of biodiversity and urges everyone to unite and work together to protect it in order to create a greener and healthier environment.

Bhamla Foundation will also host a digital event to mark World Environment Day. To be held on Friday, 5th June 2020, 7 pm onwards, the event can be streamed on Hungama Music, Hungama Play, Bhamla Foundation and TikTok India’s own account on TikTok, Facebook pages of Hungama Music and Hungama Artist Aloud, along with the YouTube channels of Bollywood Hungama and Hungama Artist Aloud. Additionally, users will also be able to enjoy the event through Hungama Play on MX Player, Airtel Xstream App, Tata Sky Binge on smart TVs like OnePlus TV, CloudWalker and TCL, along with ISPs like ACT Fibernet, ANI Networks, Alliance Broadband, Netplus and Meghbala Broadband. Additionally, Hungama’s association with Xiaomi will enable users to watch the event via Hungama Play on Mi TV and Mi Video. The event will also be available on ZEE5 and JioTV. The event will include live musical, dance and comedy performances and also feature some of the most renowned artists from the entertainment industry including Akshay Kumar, Kapil Sharma, Dia Mirza, Tapsee Pannu, Rajkumar Rao, Bhumi Pednekar, Shaan, Sophie Choudry, Shankar Mahadevan, Swanand Kirkire, Shiamak Davar, Richa Sharma, Salim Suleiman, Yo Yo Honey Singh, Emiway Bantai, Adnan Sami, B Praak, Palak Muchhal, Papon, Prasoon Joshi, Shekhar Suman and Anita Dongre. This is in addition to representatives and officials from the United Nations, Ministry of Environment, Forest and Climate Change, Shri Praful Patel, Member of Parliament and Shri Rajnish Kumar, Chairman of State Bank of India.

Neeraj Roy, Founder & CEO, Hungama Digital Media said, “Preserving our biodiversity is one of the most critical aspects of limiting the effects of climate change and building a more sustainable environment. It is important to acknowledge the damage that has already been done to the biodiversity around us and take necessary actions to rectify the situation. We are glad to work with Bhamla Foundation once again for an initiative that seeks to educate the citizens on an extremely important issue. We are certain that the anthem’s availability on Hungama’s extended platforms and partner networks will help in delivering the message to a wide audience, inspiring them to work towards protecting the biodiversity of the country and the world.”

Asif Bhamla, President, Bhamla Foundation, added, “Music has long been known to unite people and bring them together for a common cause. In the past too, we have relied on the power of music to educate people on plastic pollution and air pollution. We are grateful to the support we have received from the entire industry for a cause that needs our immediate attention. We are also glad to work with Hungama and are certain that their global reach will help deliver the message to audiences far and wide.”

Talking about the launch, composer and singer, Shaan, said, “As citizens of this country, it is important for us to ensure that we do not cause any harm to the biodiversity around us. Damages done to the biodiversity are already causing irrevocable changes to the environment and we need to take all necessary steps to prevent the same. As an artist, I find it extremely fulfilling to be part of such a powerful initiative. I am glad to be associated with Bhamla Foundation and Hungama, and work towards increasing awareness on the issue.”

Lyricist Swanand Kirkire said, “Over the past few years, Bhamla Foundation has worked towards raising awareness on environmental issues that need our immediate attention. Conserving our biodiversity requires us to work in unison with each other. I feel honored to have gotten the opportunity to write words that could inspire people around the world. I’m certain that the song will resonate with the listeners and motivate them to work towards creating an environment where we live in harmony with nature.”

The anthem is available on Hungama Music, Hungama Play and Hungama Artist Aloud starting today.

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