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Eros has launched its new music space Eros Now Music

Madhushree Chakrabarty January 5, 2021

Eros launched its own separate space in Music and created a brand identity for Eros Music i.e., Eros Now Music. The brand has remodeled its music destination with the support of Eros Now and Eros Studios. These two brands will support its existing new originals, independent artists, non-filmy music, and music library in all languages and genres. There is a growing demand in the market for non-filmy music and independent artists and hence to cater to the audiences the brand is established.

Eros has appointed Rajitta Hemwaani as their Business Head for Eros Now Music. She will be responsible for overlooking acquisition, content creation, and driving business operations. Rajitta has experience in launching some of the eminent labels, properties, and music talent. Lately, she was the Senior Vice President/Chief Content Officer at 9X Media Pvt. Ltd. for the last four years. She has also worked with Star TV Network, Reliance Entertainment, Universal Music Group, Tips Films, and The Times of India Group to name a few.

Commenting on the developments Rishika Lulla Singh, Co-President, Eros STX Global Corporation, said, “Music plays a significant part in Indian culture. With Eros Now Music we aim to take consumer experience a notch higher by offering the audience a diversified playlist that brings emerging and established artists across geographies of the country together on one single platform. Furthermore, the worldwide presence of the OTT platform Eros Now will help in enhancing Eros Now Music reaches and caters to a wider set of music enthusiasts who enjoy local, cultural, music.”

Commenting on the strengthening the leadership team, Kumar Ahuja, COO, Eros International Limited, shares, “Rajitta comes with proven leadership and business expertise and will play a key role in upscaling Eros Now Music business in the emerging markets. We are delighted to have her on board and navigate the brand’s growth story.”


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