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Hungama Music, Dolby Atoms to stream high-quality music in India

Shreoshree Chakrabarty March 23, 2021
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One of the renowned music streaming services in India, Hungama Music and US-based Dolby Laboratories has announced that they are on their way to offer a more authentic way for premium and high-quality music with Dolby Atmos®.

To elucidate, Hungama Music users with compatible Dolby Atmos enabled mobile devices could enjoy music in Dolby Atmos from T-Series, India’s leading music label and other leading Hindi and regional labels, as well as local artists.

Hungama Music has been delivering enriching music content and a great listening experience to its users and has introduced various industry-first innovations in the category including a rewards program called Hungama Rewards.

Siddhartha Roy, COO, Hungama Digital Media said, “We have always worked towards elevating the consumer experience on our platform by combining technology with a diverse library. Our work with Dolby is yet another step towards offering Indian users a premium and high-quality music streaming experience. Through this our users will be able to listen to music in an even more immersive and engaging way.”

“Dolby Atmos Music is redefining how music is created and has been well embraced by artists in India, who are using it as a tool to create a deeper way to connect with their audience more intimately” said Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories. “Together with Hungama Music, we are expanding the global reach of Dolby Atmos Music by enabling a more immersive and exciting way for music fans in India to enjoy their favorite songs and albums.”

Commenting further on this new development, Neeraj Kalyan, President, T-Series said, “T-Series is India’s go-to music label with an enormous catalogue of songs. We have over the years worked closely with Dolby in delivering the Dolby Atmos experience in the cinemas. Adoption of Dolby Atmos for our music tracks was a natural choice, and we are committed to scaling up our music catalogue in Dolby Atmos.”

Bringing a version completely different from the way most people hear music today, Dolby Atmos Music lets listeners connect with music at its fullest capacity and creative potential that pulls you into a song to reveal what was lost with traditional recordings. Listeners on their compatible Dolby Atmos enabled mobile devices can discover hidden details and subtleties with unparalleled clarity. Dolby Atmos gives the music more space and the freedom to unleash every detail and emotion as the artist intended whether it’s a massive bass drop that washes over you, the unleashing of a legendary guitar solo, a complex harmony of instruments placed around a listener or the subtle breath a singer takes.

Watch their campaign here.

Here is the link to the full playlist- https://www.hungama.com/playlists/dolby-atmos-collection/107457/

 

 

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