Mirchi Singistan Uncovers Aspiring Singers, Winner Performs at ‘Come Ride with Badshah’ Concert

Mirchi Singistan, an initiative by 95 Mirchi Hyderabad, concluded with Preethi Yagnamurthy emerging as the winner and getting the chance to perform at the ‘Come Ride with Badshah’ concert.

Mirchi Singistan: Unleashing Hidden Talent and Empowering Aspiring Singers

The recently concluded hyperlocal IP, Mirchi Singistan, by 95 Mirchi Hyderabad, has been a resounding success in unlocking the hidden potential of aspiring singers in the city. This initiative by Mirchi, India’s leading city-centric music and entertainment company, aimed to provide a platform for talented individuals to showcase their skills and reach a wider audience.

Over the course of three weeks, the competition witnessed an intense participation from numerous talented individuals, each vying for the opportunity to perform as the opening act at the ‘Come Ride with Badshah’ concert. The response was overwhelming, with aspiring singers from all walks of life showcasing their talent and passion for music.

The competition initiated with Mirchi RJs, Mirchi Shadab and Mirchi Gaurika, inviting entries from Hyderabad’s up-and-coming music artists. Participants were asked to submit a video of themselves performing a Badshah song, generating significant interest and engagement among the audience. The shortlisted finalists were then challenged to perform the same Badshah song, further highlighting their talent and abilities.

Preethi Yagnamurthy, a Finance Analyst by profession, emerged as the winner, thanks to her extraordinary vocal abilities and captivating stage presence. Preethi’s journey as a musician began at a young age when she underwent training in Carnatic music. Her dedication and hard work paid off, as she impressed the judges with her powerful performance.

Besides winning the competition, Preethi Yagnamurthy was rewarded with the golden opportunity to perform as the opening act at the highly anticipated ‘Come Ride with Badshah’ concert. This is a significant milestone for any aspiring singer, as it not only provides a larger platform but also facilitates networking opportunities with established artists. Additionally, Preethi had the privilege of an exclusive Meet and Greet session with Badshah backstage, further cementing her position as a rising star in the music industry.

Mirchi Singistan’s success in showcasing the immense talent within the lanes of Hyderabad exemplifies Mirchi’s commitment to supporting and promoting local budding talent. This initiative not only empowers aspiring singers but also encourages them to pursue their passion for music. The competition serves as an inspiration for other cities and regions to provide similar platforms for local talent.

The first edition of Mirchi Singistan has undoubtedly set the benchmark for future editions, promising to be even bigger and grander. Mirchi’s dedication to nurturing talent and providing them the opportunity to shine ensures the continued growth and diversity of the music industry. We commend Mirchi Singistan for its outstanding contribution to the music ecosystem and look forward to witnessing more phenomenal talents emerge in the upcoming editions.

Mirchi Singistan An initiative by 95 Mirchi Hyderabad uncovers aspiring singers, with the winner performing at the ‘Come Ride with Badshah’ Concert

Mirchi, India’s no.1 city-centric music and entertainment company, successfully concluded its hyperlocal IP, Mirchi Singistan in Hyderabad.

The aim of this initiative was to unlock the hidden potential of aspiring singers in the city, empowering them to showcase their talent on a bigger stage and reach a wider audience. Over the course of three weeks, the competition witnessed intense participation from multiple talented individuals. Preethi Yagnamurthy, a Finance Analyst, emerged as the winner and was rewarded with the golden opportunity to perform as the opening act at the ‘Come Ride with Badshah’ concert.

The competition kickstarted with Mirchi RJs Mirchi Shadab and Mirchi Gaurika inviting entries from Hyderabad’s up-and-coming music artists, asking them to submit a video of them performing a Badshah song.

The RJs also activated their social media to create awareness and generate interest among netizens to partake in the competition. Mirchi’s in-house team evaluated the entries and shortlisted two finalists for the last round. The participants were then challenged to perform the same Badshah song. Preethi Yagnamurthy’s extraordinary vocal abilities and captivating stage presence led her to win the competition. That’s not all! As the winner of Mirchi Singistan, Preethi had the opportunity to perform as the opening act at the ‘Come Ride with Badshah’ concert and also had an exclusive Meet and Greet session with Badshah backstage.

Commenting on this initiative, Mr. Harmanjit Singh, Business Director at 95 Mirchi Hyderabad, said, “We are thrilled by the overwhelming response and the remarkable talent that was uncovered during Mirchi Singistan. This initiative truly embodies Mirchi’s commitment to supporting and promoting local budding talent. The success of the first edition of Mirchi Singistan is a testament to the immense talent within the lanes of Hyderabad, and we are honored to be a part of Preethi’s journey as an artist. We look forward to bringing back Mirchi Singistan in a better and grander manner for its next edition.”

Reflecting on her journey, Preethi Yagnamurthy said, “My music journey began at the age of 5 when I took up training in Carnatic music for 8 years. I started giving stage performances after that. I remember my mom used to forcibly take me to these music classes, and now I can’t thank her enough for it, while my dad groomed me and made me stage-ready as I grew up. Though my day job is that of a Finance Analyst, my heart belongs to Music, and hence, winning Mirchi Singistan was truly an exciting opportunity for me.”