MTV and MTV Beats curate ‘Music Beyond Borders’ for World Music Day
Music is borderless and has always rendered itself as a medium that helps break the shackles of mind. It’s not restricted by geographies, language or even a pandemic. Keeping up with this congenial spirit of music, MTV and MTV Beats, are bringing a grand musical spectacle, this World Music Day on 21st of June, fittingly christened Music Beyond Borders.
Music Beyond Borders is a one-of-its-kind musical extravaganza celebrating diverse music cultures from across the country. Featuring a prominent repertoire of more than 25 artists such Madhuri Dixit Nene, Neeti Mohan, Salim-Sulaiman, Nakash Aziz, Amit Mishra, Benny Dayal, Shalmali Kholgade, Akasa, Zayden, Asees Kaur, Siddharth Mahadevan, Dev Negi, Naezy the Baa, Monica Dogra, Tulsi Kumar, Darshan Raval, Dhvani Bhanushali, Arjun Kanungo, Papon, Jankee & Nakul Mehta, EPR, Shloka, renowned International rapper L-Fresh The Lion and popular bands Parikraama and L’Haul, the hour long concert will celebrate the indelible spirit of music with soulful melodies.
Speaking about ‘Music Beyond Borders’, Ferzad Palia, Head- Voot Select, Youth, Music and English Entertainment, Viacom18 said: “MTV & MTV Beats have always believed in leveraging the power of music and its ability to bring people together. In the aftermath of the Covid19 situation, we understand that our young audience has been missing music concerts while also feeling concerned about the plight of those who are less fortunate than them. Therefore, this World Music Day, we are bringing ‘Music Beyond Borders’ that will help them feel empowered to make a difference as they enjoy a virtual concert with their favourite artists.”
From the best of hip-hop to foot tapping tunes of Bollywood music, ‘Music Beyond Borders’ will truly transcend the socio-cultural boundaries and help unite everyone with the power of music.
Staying true to the ethos of music that transcends boundaries, these distinguished artists will sing in different languages. Along with that, they will also encourage their fans and viewers to donate for Viacom18’s efforts to support NGO Goonj, helping those who are most affected by the pandemic.
Witness the mystic musical experience with MTV and MTV Beats’ Music Beyond Borders, this World Music Day, on June 21, 12 PM & 7PM.