Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Music

Papon and Shalmali collaborate for the first time to bring ‘Aajo Cholechi’

MediaInfoline July 19, 2019
Share

Spearheaded by SVF and Ori-Plast Limited, a five-decade old pioneer and leader in PVC & PE pipes, Oriplast Originals is a live studio-recorded content. In true collaborative spirit, this programme aims to pipe hot music into our playlists. SVF and Ori-Plast Limited have come together to create Bengal’s first branded original content bringing forth 10 songs featuring 16 artistes with 7 composers.  

Oriplast Originals will start streaming today with “Aajo Cholechi, sung melodiously by Paponwho is known for his vocal range and from the young Bollywood brigade Shalmali Kholgade on the YouTube channel of SVF’s music label – SVF Music. This number has been composed by Subhadeep Mitra and is a beautiful infusion of Himachali folk with Bengali music. This song marks the first collaboration of not only Papon and Shalmali Kholgade but also with Subhadeep Mitra to certainly weave magic. The production has been visualised in a rock and American country format. 

Shalmali Kholgade added, “Subhadeep Mitra, the composer of the song I’ve sung for Oriplast Originals is a very dear friend. We met when I first went to Pritam’s studio to record. I’ve never sung any of his compositions before this but I was eagerly waiting to. So, when he called me about a show like Oriplast Originals which promoted non film original music, with one entire episode with Suubhadeep’s compositions, I jumped at the opportunity. I’ve always enjoyed singing in Bengali. Apart from the world known fact that the language is sweet to the ears the melodies are remarkable. I enjoyed every bit of singing Aajo Cholechi. We had a fantastic band and interesting instruments like the Hapi Drum that was also part of the ensemble. Papon also happens to be a good friend, so sharing the stage with him felt easy and fun! 

Speaking about Oriplast Originals, Papon exclaimed, “Needless to say, I feel great to be associated with Bengal’s Biggest Music Collaboration, Oriplast Originals, that has been presented to us by SVF Music. It’s a wonderful initiative by Ori-Plast Ltd and SVF. Sharing the platform with artistes across the country, I feel happy. Subhadeep, my composer, is brilliant. I have sung the song Aajo Cholechi with Shalmali. It was a great experience sharing the platform with her, and the song came out so smoothly that I am sure everyone will love it! I cannot wait for the audience to hear it! 

Thrilled about the song launch, Subhadeep Mitra said, “I had a gala time composing Aajo Cholechi and wished Papon and Shalmali to bring the song to life. They have never worked together, and this is also my first time with them, and honestly, the result is stupendous! There are minute details in the song like the use of Marlin – a South American guitar, Charango – an American folk stroke instrument and even the style of chorus-backing vocals, similar to a choir design, something never attempted in Bengali music before.” 

Subhadeep Mitra has closely worked with renowned composer Pritam Chakraborty and is an integral part of Jam8. Apart from several successful Bollywood projects like Dangal, Jagga Jasoos, Jab Harry Met Sejal, Tubelight, Ae Dil Hain Mushkil,  he has also delivered several chartbusters in the Bengali Film Industry – “Bholey Baba” and “Shundori Komola” (from Villain), “Duniya” (Crisscross) to name a few.

Oriplast Originals boasts of big names in their repertoire like Papon, Shaan, Sona Mohapatra, Anupam Roy, Javed Ali, Ash King, Akriti Kakar, Shalmali Kholgade, Nikhita Gandhi, Bhoomi Trivedi, Dev Negi and others among singers and Arko Pravo Mukherjee, Subhadeep Mitra, Anupam Roy among composers. Visualised in studio format, the songs keep Bengali music in the foreground and, also derives inspiration from other parts of lndia like Assam, Odisha, Himachal Pradesh and Rajasthan.

The first season has started streaming on SVF Music from 19th July. 

Watch the music video: bit.ly/AajoCholechi

Tags:

Leave a Comment

Your email address will not be published. Required fields are marked *

13 − 6 =