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Playtoome dedicates its first single Alvida to Late SSR

Madhushree Chakrabarty February 17, 2021
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India’s first online live entertainment platform, Playtoome has strengthened into original content streaming vertical named Playtoome Originals. The vertical will be providing an opportunity to various artists to showcase their talent to the industry veterans and audiences. The platform focuses on connecting artists with fans without any boundaries and bringing content from the unexplored regions of the country. Going in line with their aim Playtoome released its first single, Alvida.

The song, Alvida has been sung and composed by Vinay Chandra, the notable Kannada music director. The song has been created in the fond memory of the Late Actor Sushant Singh Rajput. The content will be available for free for the audiences.

Playtoome will take care of the promotion, monetization, and distribution of the content under its newly launched vertical, Playtoome Originals. Apart from the songs, the contents will also feature creations and performances by the performing artists. The new brand will be promoting the offerings across all its platforms like open platforms, other entertainment applications, etc.

“Knowing the fact that on the supply side, no more than 2% of the aspiring artistes across performing arts pursue career due to economic viability, Playtoome has been giving opportunities to artistes to present and monetize their content. We have already gained popularity among artistes thriving in the remotest of the areas in India. Our platform could provide the right stage for their performances. We are overwhelmed with the success stories we have built. Now we are taking this a step ahead. With the launch of Playtoome Originals, we will be able to go beyond just live performances and showcase the complete packaged content that has been created after a number of efforts by these artistes,” said Mr. Keerthivasan Subramanian- Founder & CEO, Playtoome.

The platform will be featuring more than 100 performances or songs by the year-end, under this brand.

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