Sony Music India announces Day One, a new label that aims at giving a dedicated platform to the new and emerging South Asian artists to reach the right audience.
Furthermore, Day One aims at defining a new culture within the Indian music industry by releasing quality original music. The label has signed its first three artists Tanmaya Bhatnagar, Pina Colada Blues (Kevin Shaji) and Kasyap, with an aim to develop a roster of some of the most creative and individualistic South Asian talent. Their music will be released soon by Day One.
Tanmaya Bhatnagar is best known for her quaint vocals & delicate acoustic guitar work. She is loved for her meaningful yet uncomplicated songwriting. Her debut single ‘Kya Tum Naraaz Ho’ was praised and earned recognition from AR Rahman, the Grammy award-winning musician.
On the other hand, Pina Colada Blues (Kevin Shaji) is a Kerala-based upcoming composer whose music mainly explores genres like electro-pop, dream, Carnatic, trap, R&B, hip-hop and eastern infused western styles.
Kasyap is a young, multi-instrumentalist- composer, a singer-songwriter who has a wide range of musicality, he loves to blend various musical styles like funk, R&B, disco with pop and strives to create a fresh sound of his own.
Speaking about the concept, Rajat Kakar, Managing Director India, Sony Music Entertainment, says, “Day One perfectly ties in with our core philosophy and helps us bring a vast repertoire of artists to our listeners, as we cater to the latter’s ever-expanding music tastes. Though the audiences are much more open-minded these days and ready to experiment with all sorts of music, what is more, essential for the artists is to be discovered within a shorter time frame. Getting noticed even in times of the internet isn’t easy. Amidst the talent pool, Day One aims to support the eclectic soundscape and rich linguistic diversity that South Asian artists have to offer and connect the artists with their desired audience.”