Starbucks and Big Bang Music collaborate with Popstar Shalmali

Pop Diva, Shalmali’s new Gaana Original ‘Ruka- Ruka’ makes you rethink love in this digital age

Get your coffee fix and listen to your favourite musicians all in one place! In its constant efforts in delivering an unparalleled Third Place ExperienceStarbucks launches musical evenings with Big Bang Music’s renowned singer Shalmali.

Celebrating her recent release ‘Ruka Ruka’, at Starbucks, Shalmali will be performing the single for the very first time along with other all-time fan favourites. The song portrays today’s complex relationships and taps the complications in communicating feelings online. The song is exclusive on the Gaana App and Big Bang Music’s YouTube channel. Groove to some stripped-down renditions of Shalmali’s hits and enjoy your favorite beverages at Starbucks that are sure to make it a memorable evening!

Excited about the tour, Shalmali said, “My day doesn’t begin without my Starbucks, so I’m thrilled that my Pop single ‘Ruka Ruka’ gets a caffeine shot. Thanks to this Starbucks and Big Bang Music collaboration for my first ever Café Tour in India. The right mix of Music and flavours will guarantee an extraordinary experience. ‘Ruka Ruka’ is a soothing composition that expresses the struggle to truly communicate in modern relationships and I’m really looking forward to performing it live for my fans in an intimate setting.“

Gaurav Wadhwa, Co-Founder & CEO, Big Bang Music, commented, “At Big Bang Music, we are redefining Pop Culture and Superstars in Music. What better way to bring together fans of coffee and music… Starbucks is the right platform to deliver to the people who believe in the freedom to express and also jam with the right mix of audience. Together, we look forward to pulling off a fun series of musical gigs, covering four major cities in India. This is the first step in a long fruitful partnership with Starbucks.”

“At Starbucks, we are constantly innovating to strengthen our commitment to provide the ideal Third Place experience to our customers. Through this collaboration with Shalmali and Big Bang Music, we are looking forward to present our customers with the opportunity to enjoy original and popular music at our stores while they sip on their favorite Starbucks beverage”, said Ms. Deepa Krishnan, Head – Marketing, Digital and Loyalty, Tata Starbucks Pvt. Ltd. “We are delighted to partner with modern, new age stars to bring an enjoyable and unique experience to our customers,” she added.

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