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SVF Music releases Valentine’s day special ‘Amar Chalaki’ by Anupam Roy

Shreoshree Chakrabarty February 12, 2021

To celebrate Valentine’s day in an exceptional manner, SVF Music releases another heart-touching and beautiful musical piece – ‘Amar Chalaki’ sung by the phenomenal Anupam Roy.

The music video features the most loved on-screen pair from Love Aaj Kal Porshu- Arjun Chakraborty and Madhumita. This Sudipto Roy directed ‘Amar Chalaki‘ is SVF Music’s first single release of 2021. The pair in the video is seen rekindling their love in an unexpected manner after a tough fight and the music video is streaming on SVF Music’s official YouTube channel. The video will have something unique to offer, although the essence is designed to be relatable to all the young couples out there. Presenting the unique combination of the renowned Sudipto Roy’s direction, National Award-winning lyricist, singer and composer, Anupam Roy’s soulful voice and Arjun-Madhumita’s sizzling chemistry, Amar Chalaki is bound to create magic on screen!

Anupam Roy, excited about collaborating with SVF Music yet again, said, “When we grow old in love, it tends to become more of a habit. The initial spark somehow fades away and we start taking things for granted. But that doesn’t end the feelings. Love can be rediscovered in unexpected ways. This Valentine’s day ‘Amar Chalaki’ will make people realize that love is unfading, and it can be revived through efforts. SVF Music is known for its versatile content that becomes a favourite in every Bengali’s playlist. I am glad to do a V-day association with SVF Music synonymous. My debut album DCRN was released on 14.02.2012. Next year it was followed up with Dwitiyo Purush. There are several memories that will come up while promoting the album with the team.”

Watch the beautiful music video here.

Providing a platform for collaboration of national and international artistes, SVF Music has the largest library of contemporary Bengali songs.  SVF Music organizes musical concerts and music tours, incorporating artistes beyond borders. Its music content is available on OTT and Web streaming platforms, in India and globally. SVF Music is now a family of more than 1,50,000 subscribers and has been awarded the Silver Play Button by YouTube. With 900+ songs, SVF Music has garnered a whooping 30 million+ video views and counting!


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