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Wiggles launches #WiggleBells Christmas Campaign

Shreoshree Chakrabarty December 21, 2020

To build a tightly knit pet parent community in India, Wiggles, a fast-growing pet care brand, continues to think out of the box with its campaigns and communication. A first of its kind Christmas Carol, #WiggleBells has been launched by WiggleBells in accordance with the festive fervour and notching up enthusiasm levels and Christmas cheer. It is sure to garner the attention of not just pet parents but more so of their furry buddies. Pets need to be a part of festivities and #WiggleBells encourages pet parents for the same.

Anushka Iyer, Chief Executive Officer & Founder, Wiggles and Sixth Sense Retail Pvt. Ltd. commented on the launch, “Every single day, our pets understand us in ‘our’ language, whether it’s Hindi, English, Marathi, Tamil, Gujarati, Telugu, Punjabi, Urdu, Malayalam, Sindhi – the list really is endless. This time, we want to celebrate the joy of Christmas by wishing our pets in ‘their’ language. #WiggleBells – The Dog Christmas Carol is available on Spotify for pet parents across the globe to enjoy with their pets; it’s our small effort to spread the cheer. At Wiggles we are proud to go beyond our call of duty, to be true partners in Pethood, as we continue to extend support to pet parents whenever in need without hesitation. Having understood that pet owners are becoming more and more conscious by the day and are making attempts to include them in their celebrations, we continue to introduce unique ways for pet parents to keep their pets active, playful and healthy. #WiggleBells will surely get pets curious and excited and ensure that pets are a part of our Christmas celebrations.

Through its Wiggles Tribes social community, Wiggles also rolled out a social media campaign which was previous to the launch of #WiggleBells, as a run-up to Christmas to drive engagement and excitement among pet parents across India. Pet parents stand a chance to win the newly launched oven-baked dry food for active and senior dogs, Wiggles YKibble, as a part of the campaign. Within its first 3 days of going live, the contest campaign has already engaged over 2500+ pet parents across India.


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