ZEE launched India’s first music league, the Indian Pro Music League
ZEE Entertainment Enterprises Ltd. (ZEEL) has recently launched India’s first-ever music league – Indian Pro Music League (IPML), airing on Zee TV & ZEE5. Indian Pro Music League has onboarded leading brands across various categories, as partners for the launch edition. Some of the advertisers turned sponsors of the music league are as follows:
- Maruti-Suzuki India Limited & Hindustan Unilever Limited’s Lifebuoy as Co-Presenting Sponsors
- Parle Products Pvt. Limited’s Parle G and Procter & Gamble Hygiene and Health Care Ltd.’s Whisper as Co-Powered Sponsors
- Balaji Wafers as Special Partner
- Nilkamal Industries’ Nilkamal Mattrezzz, Asian Paints Limited’s Ultima Protek and Life Insurance Corporation (LIC) as Associate Sponsors
The music league is expected to bring revolution in the music reality space on TV. With six teams representing different regions of the country, the musical championship will perceive these teams battling each other.
During times when the economy is recovering smoothly, there is a strong rise in consumer demand and advertising sentiment. To boost the advertising economy, brands are looking for integrated and innovative brand solutions to reach their relevant customers through various touchpoints.
Speaking about the positive response from advertisers, Mr. Ashish Sehgal, Chief Growth Officer – Advertisement Revenue, ZEEL said, “The rise of the ‘anytime’ consumer has fuelled the need for creating content that is platform-agnostic and that can be consumed by the audience any time of the day. Our objective has always been to maximize our content presence by being platform
agnostic & thereby providing holistic solutions to our advertisers. Our aim of bringing India’s first-ever music league on both, linear and digital platforms, was to amalgamate the enthusiasm generated by a league with the emotion-evoking power of music. We are pleased to see the overwhelming response received from our partners and we are confident that the novel concept of the show along with the star-studded line-up will attract audiences across platforms to make the show a resounding success.”