The real estate cell of Global Advertisers, the out-of-home media solutions giant based in Mumbai, has scored big once again. The company’s meticulously executed campaign for Bellanza at Ariisto Heaven, an uber luxurious real estate project in Mumbai, has generated considerable interest in OOH as a marketing medium for real estate.
Spread across the city, the campaign was launched to coincide with real estate purchases that are a regular Diwali feature. However, the season came with its own share of issues as there was a serious shortage of outdoor media sites during the festive season coupled with ‘slow movement’ of existing inventory in the real estate sector.
“The people at Ariisto trusted us with the campaign, and we put in all our effort to ensure the message reached all the right places. The client has reported 13,000 inquiries in the last 10 days alone, and counting. Not surprisingly, our real estate team has also been approached by several new clients following the massive buzz,” says Sanjeev Gupta, MD, Global Advertisers.
Call Amit Gupta on 9820 797773 for customized media plans for real estate projects.
