Godrej Appliances’ innovative OOH campaign for Leak-Proof ACs

A 3D bus shelter showcasing Godrej Appliances' Leak-Proof Air Conditioners.

 

Godrej Appliances has launched an innovative Out-of-Home campaign for its Leak-Proof Air Conditioners to create awareness and strengthen brand visibility. The centerpiece of the campaign is a captivating 3D bus shelter that showcases the product as the ultimate solution to the commonly faced issue of leaking ACs.

 

Our Analysis and Commentary

Godrej Appliances Innovates with Impactful OOH Campaign

Godrej Appliances, a unit of Godrej & Boyce, has taken a step forward in out-of-home (OOH) advertising through its innovative Leak-proof Air Conditioners campaign. This multi-creative hoarding campaign aims to raise awareness about the industry-first product by creating impactful communication to strengthen the awareness of the brand.

By creating a captivating 3D bus shelter that portrays the commonly faced issue of leaking AC, the campaign provides a unique solution to the problem. The 3D bus shelter prominently presents the Godrej Leak-Proof Split Air Conditioner as the ultimate solution. This is a visually engaging outdoor communication that stands out amidst the summer media clutter.

Godrej Appliances strategically installed these banners across prime locations in Patna, Surat, Ahmedabad, Guwahati, Chennai, and Jaipur, keeping in mind the ongoing summer heat and ensuring widespread visibility and engagement with the target audience. This unique approach of using impactful communication through the 3D bus shelter illuminating at night creates an eye-catching visual.

Godrej Appliances went even further with its outdoor cab branding activity by coupling it with audio branding on digital platforms for multi-sensory engagement of consumers travelling in the Delhi heat. This approach creates the impactful communication Godrej Appliances aims to achieve while raising its brand’s profile.

In conclusion, Godrej Appliances’ Leak-proof Air Conditioners campaign is an innovative approach that is set to capture the attention of consumers. By partnering with Madison Outdoor Media Solutions and Creativeland Asia, Godrej Appliances shows that it values its work and is a brand that can differentiate itself positively from other brands in the market. This kind of forward-thinking will keep Godrej Appliances relevant for years to come.

 

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Godrej Appliances takes an innovative OOH route for its Leak-proof Air Conditioners

Godrej Appliances, part of Godrej & Boyce the flagship company of the Godrej Group, has rolled out an innovative Out-of-Home (OOH) campaign for its Leak-Proof Air Conditioners. The campaign objective is to build awareness about this industry-first innovative product by creating impactful communication and strengthen the brand’s visibility.

The centerpiece of this multi creative hoarding campaign is a captivating 3D bus shelter that vividly portrays one of the commonly faced issues by AC users-leaking AC. Simultaneously, it prominently presents the Godrej Leak-Proof Split Air Conditioner as the ultimate solution to this problem. The 3D bus shelter illuminates at night, creating an eye-catching visual. This banner has been strategically installed across prime locations in Patna, Surat, Ahmedabad, Guwahati, Chennai, and Jaipur keeping in mind the ongoing summer heat and ensuring widespread visibility and engagement with the target audience.

Taking a step further, the brand has also implemented outdoor cab branding activity coupled with audio branding on digital platform for multi-sensory engagement of consumers travelling in the Delhi heat.

Commenting on the latest OOH campaign Swati Rathi, Head of Marketing, Godrej Appliances said, “We are excited to introduce this innovative OOH series that is already standing out amidst the media clutter seen in summers. This visually engaging outdoor communication builds on the recently concluded TV Campaign for our Anti Leak Split ACs – a first of its kind proposition that solves the extremely common but as yet unaddressed problem of Leaky ACs.”

Godrej Appliances brings this campaign to life by collaborating with Madison Outdoor Media Solutions and Creativeland Asia.




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