Laqshya Media Group Executes Remarkable Launch Campaign for Chandrika Ayurvedic Soap

Laqshya Media Group collaborated with Wipro Consumer Care and Lighting to successfully launch Chandrika, the world’s first Ayurvedic soap, in Maharashtra. The campaign utilized innovative technologies and strategic approaches to capture the hearts of new consumers and reinforce Chandrika’s heritage and Ayurvedic goodness.

Laqshya Media Group and Wipro Consumer Care and Lighting Collaborate to Successfully Promote Chandrika Ayurvedic Soap in Maharashtra

In the ever-evolving world of advertising, Laqshya Media Group has once again demonstrated its expertise and effectiveness through its collaboration with Wipro Consumer Care and Lighting. The launch campaign for Chandrika, the world’s first Ayurvedic soap, has undoubtedly been a resounding success, capturing the attention and hearts of consumers in Maharashtra.

One cannot overlook the strategic brilliance of Laqshya Media Group’s in-house proprietary tool, SHARP. This tool allowed the campaign to accurately identify ideal locations that aligned perfectly with the target audience’s preferences. By measuring key metrics such as reach and engagement, the team ensured that Chandrika’s message was effectively delivered to the right people at the right time.

Furthermore, the creative execution of the campaign deserves its fair share of praise. Laqshya Media Group utilized a strategic mix of formats, including billboards, bus wraps, digital screens, railway station media, and metro media, to create a visually captivating experience for consumers. The integration of the hashtag #ApneDeshKaGlow further strengthened the connection between Chandrika and its audience, encouraging dynamic engagement across various social media platforms.

Chandrika, with its rich heritage and trusted brand image, has taken a bold step in expanding its reach in core markets and attracting new consumers. The introduction of Chandrika’s new pack, infused with time-tested Ayurvedic ingredients, reinforces its commitment to providing effective skincare solutions. The meticulous crafting process that takes ten days speaks volumes about the brand’s dedication and has earned the unwavering trust of millions of women.

Laqshya Media Group has once again proven itself as a valuable partner in executing impactful campaigns. Their ability to understand and utilize the outdoor medium to its fullest potential is truly commendable. Wipro Consumer Care and Lighting’s Chief Marketing Officer, Prasanna Rai, rightfully acknowledges the significant impact and excitement delivered by Laqshya Media Group in executing the relaunch campaign for Chandrika.

Collaborating on this prestigious campaign has not only extended Chandrika’s presence to the people of Maharashtra but has also added to its legacy. Laqshya Media Group’s Chief Operating Officer, Amarjeet Hudda, can be proud of the team’s contributions to the success of this venture.

Overall, the partnership between Laqshya Media Group and Wipro Consumer Care and Lighting has resulted in a remarkable launch campaign for Chandrika Ayurvedic Soap. By leveraging cutting-edge technologies, strategic approaches, and creative execution, they have successfully introduced Chandrika to new markets and resonated with a wider audience in Maharashtra. This positive impact on both the brand and consumers solidifies the efficacy and brilliance of this collaboration.

Laqshya Media Group Joins Forces with Wipro Consumer Care and Lighting to Execute a Remarkable Launch Campaign for Chandrika, the World’s First Ayurvedic Soap

Laqshya Media Group, a leading player in Out of Home (OOH) advertising, is delighted to announce the resounding success of the Maharashtra launch campaign for Chandrika, the iconic handmade Ayurvedic soap with a legacy of over 80 years from the esteemed house of Wipro Consumer Care and Lighting. The campaign aimed to introduce Kerala’s market leader, Chandrika, to new markets and resonate with a wider audience in Maharashtra. Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group orchestrated an innovative campaign incorporating cutting-edge technologies and strategic approaches. The month-long campaign spread across major cities of Maharashtra with strategically positioned high-impact sites to reinforce Chandrika’s heritage and Ayurvedic goodness, elevating its position in Maharashtra while capturing the hearts of new consumers.

Laqshya’s in-house proprietary tool, SHARP, was the backbone of the campaign’s success. This powerful tool allowed the team to identify ideal locations in Maharashtra that aligned with the target audience’s preferences. Leveraging SHARP, the team meticulously measured key metrics such as reach and engagement to ensure optimal message delivery. The campaign was executed with impressive creativity, utilizing a strategic mix of formats, including Billboards, Bus Wraps, Digital screens, Railway Station Media, and Metro Media. The strategic media mix optimised budget utilisation and enthralled the audience with captivating 3D visuals that eloquently portrayed Chandrika’s rich heritage and Ayurvedic essence. The campaign’s creative prominently integrates #ApneDeshKaGlow, forging a deep connection with the audience through diverse out-of-home tools while encouraging dynamic engagement across social media platforms.

Chandrika, a highly trusted brand with a rich heritage of millions of loyal customers, particularly in South India, has taken a bold step towards expanding its reach in core markets and attracting new consumers. The world’s first Ayurvedic soap, Chandrika, is now available in Maharashtra in a new pack, infused with time-tested Ayurvedic ingredients like coconut oil, sandalwood, and orange oil, providing a unique formula that effectively combats acne, dark spots, and dry skin giving its users a healthy glow. This soap is crafted with immense care over ten days, and this meticulous method has earned the unwavering trust of millions of women.

“Outdoor is a key component in our media mix as it enables us to precisely target clusters of interest and deliver the intended message. In Laqshya, we found an ideal partner who not just executes campaigns fast and at scale but also makes our executions more impactful. Their creative inputs are invaluable as they understand how to use the medium the best. Chandrika’s relaunch campaign needed very specific locations that would garner impact & excitement for the brand, and that has been delivered by Laqshya,” said Prasanna Rai, CMO and Head of E-commerce Business, Wipro Consumer Care and Lighting.

Amarjeet Hudda, Chief Operating Officer of Laqshya Solutions, added, “Collaborating with Wipro Consumer Care and Lighting on this prestigious campaign has been an incredible experience. We are proud to have contributed to Chandrika’s legacy and extend its presence to the people of Maharashtra.”