LIC acquires Station Branding Rights of Andheri Metro Station
The largest Indian State-owned insurance company, Life Insurance Corporation of India (LIC), in yet another brand-building pursuit, is creating a buzz in the branding space by acquiring the Station Branding Rights of Andheri Metro Station, Mumbai. The station is to be named LIC Andheri. This offer is an unparalleled opportunity to innovatively communicate with the commuters and the strategically located LIC Andheri metro station, which will enhance the visibility of the brand. LIC has broadened its communication visibility through metro train wrap along with the branding rights of Andheri Metro Station and digital screens spread across 12 metro stations. Times OOH is the advertising concessionaire for Mumbai Metro and the branding inside the Station and of the train has been visualized and conceptualised by the combined effort of the Marketing team of LIC and the Creative team of Times OOH.
The first insurance company taking Station Branding Rights in Mumbai will be LIC. With more than 20% of the passenger travelling through the station, LIC Andheri is one the busiest stations on Line 1. This metro station also acts as an interchange station for commuters travelling between Western, Harbour, and Central Line of Mumbai Local.
Alok Kataria, Head of Government Business – Times OOH says, “Station branding is an established concept in the Indian OOH industry. This opportunity helps the brand building a unique and distinctive brand asset. With a customised look and feel, brands create experiences at multiple touchpoints and become a part of the daily life of the commuters. We are happy to have LIC’s trust in Mumbai Metro for positive brand recognition & elevated reach. Andheri is an iconic station with top-of-the-mind recall across India.
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.
Under the ownership of the Ministry of Finance, Government of India, LIC is an Indian government-owned insurance and investment corporation. It was established on September 1st, 1956. (Source: Wikipedia)