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Outdoor Campaign launched for Kotak Health Shield by Kotak Life

Shreoshree Chakrabarty December 14, 2020

Announcement of the launch of a five-city outdoor campaign for Kotak Health Shield, the recently launched health insurance product has been done by Kotak Mahindra Life Insurance Company Limited (Kotak Life). Five major metros have been selected for the spreading of the campaign. They are Kolkata, Bangalore, Pune, Chennai and Ahmedabad. 

Subhasis Ghosh, Head – Institutional Business, Marketing and Alliances, Kotak Mahindra Life Insurance Company Ltd. said, With the novel coronavirus pandemic and continuing rise in chronic diseases, healthcare and health insurance should be people’s top priority. To increase awareness of Kotak Life’s first flagship health insurance product – Kotak Health Shield, we have rolled out an outdoor campaign, which will supplement our on-going digital campaign on platforms like Facebook, YouTube, Hotstar & Sony LIV.”  

“These sites have been carefully selected keeping in mind high traffic areas, locations, visibility and availability that would amplify our message that any financial plan is incomplete if you have not accounted for health insurance”, he added.

Covering early or major stage illnesses related to Cancer, Cardiac, Liver and Neuro, Kotak Health Shield offers a fixed benefit, comprehensive health insurance plan- all under one single product. It also covers financial protection against Personal Accident – accidental death or disability. This plan extends the coverage to spouses as well. The Inbuilt Wellness Benefit to ensure the safety of people include Emergency Medical Evacuation, Medical Repatriation, Second Medical Opinion, Medical Monitoring and Compassionate Visit.

A 100% subsidiary of Kotak Mahindra Bank Limited (Kotak) is Kotak Mahindra Life Insurance Company Limited (Kotak Life). High customer empathy along with world-class life insurance products is provided by Kotak Life. Long-term savings and the combined prowess of protection is leveraged by its product suite. As on 30th September 2020, Kotak Life with having covered over 30 million lives, is one of the fastest-growing insurance companies in India. For further information, please visit


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