OYOs Weddingz.in launches its first digital and OOH campaign “Venue Sahi Toh Stress Nahi”
OYO acquired Weddingz.in has rolled out its first digital and OOH campaign. Driven by the real-life hassles that families and young couples face during a wedding, the three-week-long campaign, “Venue Sahi Toh Stress Nahi”, aims to highlight the upside of booking the right venue for a memorable wedding experience.
Designed to strike a chord with Indian couples and their families, who are inherently involved in the wedding planning and execution process, the campaign highlights Weddingz.in’s commitment to organise great events and offer guaranteed delivery on services, with 100% transparency. The digital ad campaign is live across several online platforms through in-stream videos, including YouTube, Hotstar, Voot, Sony Liv, Facebook and Instagram. The multi-city OOH campaign is currently live across 20 cities, including Mumbai, Delhi, Bangalore, Lucknow, Ahmedabad, Hyderabad, Pune, Chandigarh, Udaipur among others.
Commenting on the campaign launch, Sandeep Lodha, CEO, Weddingz.in said, “Millennials prefer convenience in this era of technology, the internet and smartphones. As India’s largest wedding solutions company, we are focused on offering these millennials and their families services at the tap of a button. We understand the many challenges faced by an Indian couple and their families while organising a wedding in today’s time-crunched world. Hence, this campaign is designed to highlight Weddingz.in’s comprehensive and convenient solutions to put together a hassle-free wedding experience. With a digital and OOH approach, we are aiming at capturing the attention of online as well as offline consumers.”
Ruchita Choudhary, Head of Brand & Content, Weddingz.in said, “We’re very happy to roll out Weddingz.in’s first digital and OOH ad campaign. Within ten days of its launch, the campaign reached over 10 million-plus views. The campaign has been designed to beautifully capture the sentiments of a young Indian couple and their families and highlights how important it is to make the right choice for the special day. Hence, through this campaign, we aim to reach out to our audience across the country and bring into light Weddingz.in’s venue and non-venue services that will enable them to enjoy a hassle-free day. Given the wide access to the internet and an increase in social media and OTT consumption by millennials, we’ve launched our campaign across social media and digital platforms including YouTube, Hotstar, Instagram among others. Weddings in India are an emotional affair and we believe that our campaign will connect with consumers across regions.”
The concept is a humorous take on chaotic weddings and evokes emotions surrounding the many challenges that arise, owing to uninformed/bad decisions based on venue selection and other services including catering, DJ, etc. Renowned Indian film, television and stage actor Darshan Jariwala plays the bride’s father, hilariously drawing attention to the many things that can go wrong at a traditional wedding – from issues with air conditioning to malfunctioning musical instruments, unsatisfactory catering services and more. The campaign was conceptualised by Sociowash and the ad film was produced by Dil Se Films in collaboration with Weddingz.in’s in-house marketing team.