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PNB Housing Finance launches Unnati Home Loans

Madhushree Chakrabarty March 19, 2021

PNB Housing Finance launched a new ad campaign – Ummeedon Ki Unnati, to show the benefits of its new home loan scheme Unnati Home Loans.

Everyone aims to own a house and there are many people who believe that owning a house is beyond their reach. PNB Housing Finance’s Unnati campaign is inspiring customers to believe that owning a home is possible for everyone and it is much easier than they think. The messages induce several emotional dimensions of having one’s own home such as pride and joy of having privacy, using relatable images to build a stronger connection, the bliss of watching their children grow in their own space, etc.

The campaign will include out-of-home (OOH), on-ground, print, and digital activation.

PNB Housing Finance Managing Director and CEO Hardayal Prasad said, “While the home loan is a highly evolved product category, most advertising in the segment lacks proper engagement and appeal from a communication perspective. Hence, we thought it was necessary to promote the PNB Housing Finance brand and its product, Unnati Home Loan, and create instant brand recall. This unique home loan product offers a quick, affordable, and customer-friendly financial solution for those aspiring to buy their dream home. We are optimistic that the ‘Ummedon Ki Unnati’ ad campaign will augur well for our home loan business and stir conversation around the product.”

Unnati Home Loans offer a wide range of benefits that includes doorstep assistance to facilitate fast approvals and disbursals, along with scope for joint ownership, and quick and simple documentation. For mid-sized towns and cities, it is a smart choice as the scheme offers loans up to Rs 35 lakh, or 90% of the property market value for salaried individuals and up to 80% of the property market value for self-employed individuals at competitive rates with loan tenure up to 30 years & repayment plan.


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