Times OOH has partnered with The Multi Commodity Exchange of India Limited (MCX) and Optimum Nutrition (ON) to provide up-to-date information on India’s performance. They have also provided the medal tallies to jet-setting travelers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai. The sponsored updates are displayed across a network of dynamic digital screens along key touchpoints of their journey through the terminal.
The Multi Commodity Exchange of India Limited is a commodity derivative exchange facilitating online trading of commodity derivatives transactions and is also a platform for price discovery and risk management. Optimum Nutrition is a global supplement brand for gym enthusiasts and professional athletes. And the tie-in to a performance by both brands, financial and physical respectively, has deep synergies with the sponsorship of the Tokyo Games 2021’ medal tally content.
“A content sponsorship opportunity that comes only once every four years!” jokes Sumit Chadha, Business Head, Mumbai Airport – Times OOH. He continues, “We are delighted to partner with MCX and ON to display the medal tally updates at Mumbai Airport. The key pillar of their communications is “Performance” and what better way to showcase this than by sponsoring the Tokyo Games 2021 updates! We are proud of the Indian sports contingent and equally proud to showcase their achievements on our media. We wish all the sportspersons at this year’s games the best!”
Times OOH has also developed this live feed capability at the Mumbai Metro and, Coimbatore and Indore Airports. Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.
Tokyo Olympics 2021 is unique in many ways. The major sports event has been delayed by a year due to the worldwide pandemic and was witnessed by what can be considered the most limited live audience in stadia. Yet, the sporting event has truly supported the spirit that the ancient tradition trudged and embodies and through the myriad of logistical and, health, and safety challenges to emerge with flying colors.