A digital-first, Make In India startup, Zen Digital Media launches two platforms for brands and creative artists- BROADCOASTERS & BEACH AND YOU (B.A.Y.), to experience seamless interactions bringing in a new age of story-telling.
‘BROADCOASTERS’
In India, Broadcoasters is the first, the largest and the only LED screens on waters. It is an unmissable medium of messaging, with massive and dynamic screens on customized vessels aimed towards every niche of the audience.
BROADCOASTERS will offer creative media solutions that are highly interactive, keeping in mind the paradigm shift in media consumption. This platform offers to reach out to the audience with a focus on four E’s – educate, engage, excite and entice with the power of advertising and social messaging. Two of the many distinctive core features include multiple creative changes and placements and Over-the-air (OTA) real-time content updates.
The robust infrastructure is incomparable. It showcases various formats of eye-catching static and video content, a bespoke self-propelled vessel with high resolution LED screens and auto-brightness sensors.
For its first launch at two of the most exclusive locations, BROADCOASTERS has chosen the media capital of India, Mumbai. The first plying between an approximate stretch of 4.5 km across the beautiful coastline of Juhu-Versova Beach and the second anchored opposite the Bandra-Worli Sea Link promenade.
‘BEACH AND YOU’
Beach And You is a unique concept that encourages people to connect with each other along the coasts of India, with a focus on community building and bringing about social change. This concept can bring about a greater good in society, partnering with multiple NGO’s, state and central government bodies.
It is an experience that facilitates every citizen to create, add value, collaborate, meet like-minded people, and interact with one another. Public welfare campaigns, social events, awareness and conservation drives, education and information, fitness sessions, CSR initiatives which are all the need of the hour, can be brought to life very effectively by this concept. Beach And You become a medium, with Broadcoasters as a platform, to reach out to those who believe in bringing about a positive change in the world around them.
The exceptional bespoke design structure will provide limitless opportunities to brands to nurture creativity through collaboration, furthering the company’s commitment in fostering innovative and interactive solutions. “At Zen Digital Media, our endeavor is state-of-the-art technology and constant innovation, that will introduce a new pathbreaking medium every year”, says its co-founders, Mrs. Payal Raval and Mr. Sanjay Raval. They successfully brought it to life by daring to dream about this massive yet interactive and resourceful project. We aim to tap into potentials that are waiting to be unlocked.
