Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

OTT

Loco launches ‘Loco Originals’ with ‘Charcha with Thugwa – Season 3’, presented by Gillette

Share

Loco launched season 3 of the popular chat show ‘Charcha With Thugwa’. The show is hosted by one of India’s top streamers, 8Bit Thug, the latest season is presented by Gillette and will be exclusively available on Loco.

The previous seasons of ‘Charcha With Thugwa’ were aired on Thug’s official YouTube channel showcasing an impressive lineup of gamers. The show is a chat show where the gamers share their experiences in the esports world and wina over digital audiences across the nation with their authenticity.

Anirudh Pandita and Ashwin Suresh, Founders of Loco, said “Loco enables novice gamers to become household names. It has helped build the foundation for the rise of a new creator economy in India. With game streaming and esports, we are witnessing the rise of a completely new category in entertainment and at Loco, we are excited to serve this ecosystem. While we are just getting started on our library for Loco Originals, our goal remains to engage gamers and viewers on the platform and Charcha With Thugwa – Season 3 aligns with that objective seamlessly. With more exciting content in store for gamers, we are hopeful to see a surge in users on the platform.”

8Bit Thug (Animesh Agarwal), popular streamer and host of the show, said “Having started ‘Charcha With Thugwa’ in 2019, I have had the chance to interact with some of India’s featured gaming icons and it has truly been an enriching experience for me. Leveraging this first of its kind, gaming talk-show, we were able to tap into the potential fan base of gamers and gain momentum for this rapidly scaling industry in India. I am super excited to partner with Loco for this season as it will help us target relevant audiences, present on the platform. I am looking forward to the latest season presented by Gillette, which has a bigger lineup of gamers and more insightful conversations into our universe of gaming.”

Catch the trailer here. And, to watch the first episode click here.

Tags:

Leave a Comment

Your email address will not be published. Required fields are marked *

four × two =