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Chingari and Biiggbang Amusement announces their OTT partnership

Madhushree Chakrabarty April 20, 2021
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One of India’s prime video sharing app, Chingari has announced its partnership with Biiggbang Amusement. Chingari’s exclusive collaboration with the clutter-breaking platform will strengthen Chinagri’s aim to disrupt the market through a customer-centric approach.

The upcoming OTT platform is focusing on delivering quality content matching the viewer’s schedule. With a massive content library, the OTT platform provides content including prominent shorts from around the world, to carefully curated stories from award-winning directors. This collaboration will enable the lucky Chingari subscribers to enjoy the content exclusively. 

Sudip Mukherjee, Founder and CEO, Biiggbang Amusement said“At Biiggbang Amusement, our constant endeavour is to present stories that can teleport the audience to another world and satisfy their need of entertainment regardless of the time crunch. Curating and getting content from around the world to add it to the Indian milieu is what we thrive on and I firmly believe, this collaboration with Chingari aligns perfectly with what we are trying to achieve. Also, we would like to take this opportunity to introduce our tagline – ‘Jab Bhi Kare Mann, Entertainment Dan Dana Dan’, as this exclusive partnership will help us achieve exactly that.”

Sumit Ghosh, Co-founder, and CEO, Chingari App said, “At Chingari we have always strived to add more stickiness to the platform through our innovative offering and tie-up. We believe this new and exclusive collaboration with Biiggbang Amusement will be a great value add for our customers and will also help us in attracting new customers.”

Rinku Sukumar Biswas, Head of Marketing & Brand of Biiggbang Amusement shared, ‘The young’uns of India want snackable, yet complete and fulfilling content that they can consume at any time of the day. Short format content addresses this need gap. Our tagline ‘Jab Bhi Kare Mann, Entertainment Dan Dana Dan’ resonates this offering. Chingari is synonymous amongst our target audience and we believe this collaboration will help us boost the brand awareness amongst them.’

Commenting on its association with Biiggbang Amusement, Deepak Salvi, COO, Chingari App, said, “We see tremendous synergies in terms of Target audience. Chingari has always been an app that is extremely popular with Millennial and Gen Z and, which is also a target market for Biiggbang Amusement. The proposition of watching content anytime and anyplace has been catching up and we believe with this association, we will be able to offer more to our users. We believe that together with Biiggbang Amusement we will be able to offer a value add to our customers and scale greater heights in the times to come.”

Since its launch in 2018, Chingari has been on an exponential growth trajectory. There have been 56 million-plus downloads with hundreds of millions of videos viewed every day.

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