JioCinema’s Bigg Boss OTT Breaks Streaming Records in India

JioCinema’s digital-only version of Bigg Boss OTT, hosted by Salman Khan, becomes the most streamed entertainment property in India, generating over 400 million video views and breaking records for weekly votes.

JioCinema’s Bigg Boss OTT Revolutionizes Indian Streaming Space with Unprecedented Success

The emergence of JioCinema’s Bigg Boss OTT has undoubtedly revolutionized the Indian streaming space, delivering yet another mega-hit following the tremendous success of IPL. With its digital-only version of the iconic show, JioCinema has managed to capture the attention of millions of viewers across the country, establishing itself as the go-to platform for entertaining and engaging content.

In just over two weeks since its launch on June 17, Bigg Boss OTT has shattered records, becoming the most streamed entertainment property in India, with an astounding 400 million video views. This resounding success can be attributed to JioCinema’s commitment to providing viewers with unique and interactive features, such as multi-camera feeds, 360-degree cameras, live chats, and voting options.

The level of interactivity offered by JioCinema has elevated viewer engagement to unprecedented heights. By allowing audiences to customize hilarious scenes from the show into memes and even participate in video calls with the legendary host, Salman Khan, JioCinema has not only entertained but also fostered a sense of connection between viewers and the show’s participants.

Bigg Boss OTT’s immense popularity has not only captivated viewers but also attracted advertisers eager to leverage its reach and engagement options. The show has become a prime destination for brands seeking to integrate and create value for their consumers. With iconic sponsors such as Vimal Elaichi and Too Yumm, as well as other special partners like Vicco Vajradanti Sugar Free Paste, Paytm, Silver Coin Chakki Atta, Lenskart, and Ching’s Schezwan Chutney, JioCinema’s Bigg Boss OTT has successfully created a platform for meaningful brand integration.

The success of Bigg Boss OTT not only solidifies JioCinema’s dominance in the industry but also reaffirms its commitment to offering viewers genre-defining, strong, and differentiated content. As India’s biggest entertainment destination, JioCinema continues to captivate audiences with its diverse range of offerings, captivating their attention and providing an unparalleled viewing experience.

In conclusion, JioCinema has once again set new benchmarks in the Indian streaming space with its sensational success and innovative approach in bringing Bigg Boss OTT to viewers’ screens. This groundbreaking achievement reaffirms JioCinema’s position as a leader in the industry. With its positive impact on viewers, advertisers, and the entertainment landscape as a whole, JioCinema continues to reshape the future of streaming in India.

After IPL, JioCinema delivers India’s next streaming mega-hit with Bigg Boss OTT

JioCinema has once again broken records in the Indian streaming space, this time on the Entertainment front. After the stupendous success of the IPL, the streamer’s latest salvo is the Salman Khan-hosted Bigg Boss OTT, a digital-only version of the iconic show. The season is being telecast Live 24 hours and is available to all of India at no cost. In a short span of just over 2 weeks since its launch on June 17, Bigg Boss OTT has already gone on to become the most streamed entertainment property in India with over 400 Million (40 crore) Video Views. In what is being hailed as one of the most successful seasons ever, the show has already generated over 4 Bn (400 crore) minutes of Watch Time across 35 Mn (3.5 crore) Viewers. The season has already broken records for the highest weekly votes ever for a contestant, surpassing the famous Season 13. A record 150 Million+ votes have already been registered in the first 2 weeks.

Innovation & Interactivity have taken fandom to the next level. With options to access multi-camera feeds, 360-degree cameras, Live chats, Voting & several other unique features, audiences have lapped up the opportunity to engage at a level never seen before. Unique interactivity segments like Meme The Moment that has the quirkiest and the funniest scenes of BB OTT converted into templates for viewers to customize into memes using their own words as well as Janta Ka Vichar where BB OTT fans can send the best video question for contestants and get an opportunity for a video call with Salman Khan on Weekend Ka Vaar elevate the engagement opportunity for users and brands.

In addition to being a massive success with viewers, the landmark IP has also earned itself a prime position among advertisers owing to its reach and unique engagement options. Besides providing unparalleled visibility and driving awareness, Bigg Boss OTT has carved a space for itself as a destination for brands to innovate, meaningfully integrate and create value for their consumers. Anchored on the popularity of the show and the OG host Salman Khan, a diverse set of brands have joined as sponsors for JioCinema’s Bigg Boss OTT. Bigg Boss OTT presented by Vimal Elaichi and powered by Too Yumm also includes other Special Partners like Vicco Vajradanti Sugar Free Paste, Paytm, Silver Coin Chakki Atta, Lenskart, Ching’s Schezwan Chutney with many more identifying opportunities to integrate. Other advertisers across categories also continue to leverage JioCinema’s ad-tech suite to drive reach and engagement for their brands.

Bigg Boss OTT’s immense popularity and viewer loyalty continues to strengthen JioCinema’s growing dominance and category leadership. Unequivocally focused on building India’s biggest entertainment destination, JioCinema continues to offer content that is genre-defining, strong and differentiated for viewers across India.

Tune in to India’s biggest reality phenomena, Bigg Boss OTT, only on JioCinema, for free!