Lionsgate Play expands to Indonesia
STARZ, one of the leading streaming platforms has announced the launch of premium direct-to-customer OTT app Lionsgate Play in Indonesia. This is the company’s expansion after its successful launch in India. With their launch in Indonesia, STARZ has made a huge library of Hollywood blockbusters, original series, film franchises, boxsets available to a wide range of audiences across the country.
Commenting on the launch Mr. Jeffrey A. Hirsch, President, and Chief Executive Officer, STARZ said, “Indonesia is an exciting market for us. The large and diverse population increased data usage in urban and rural markets, and the adoption of OTT across all demographics created an exciting opportunity for us to launch Lionsgate Play. We’re confident that our unique, exclusive and exceptionally curated content will generate a great response from Indonesian audiences.”
Film franchises including The Hunger Games and Twilight Saga, multi-star box office hit Now You See Me; original TV series Weeds, Power, Mad Men, and The SpanishPrincess, are all now available to stream at the platform.
Rohit Jain, Managing Director of South Asia and Networks-Emerging Markets Asia said, “We are thrilled to bring Lionsgate’s global brand to Indonesia with the eagerly-awaited launch of the Lionsgate Play app. We want to provide the finest, never before seen content that will captivate our audiences with bespoke entertainment drawing on the most exciting current releases and our premium library.”
Apart from the wide collections, the app comes in an affordable range for Indonesian consumers. in two subscription models, IDR 35.000 per month and IDR 179.000 for a year.
Guntur Siboro, General Manager of Lionsgate Play Indonesia, believes that the combination of the OTT app launch and the previously-announced partnership with big players Telkomsel and Telkom will bring a seamless customer experience and easy access to Lionsgate Play content for their subscribers. “The partnership allows us to give more Indonesians the best entertainment experience. With a diverse audience reach, Lionsgate Play can be exposed to various levels of society. Everyone can enjoy Lionsgate Play content. Stay tuned for more exciting announcements.”