DistroTV and MX Player have joined forces to offer a wide range of free streaming TV channels to millions of users in India.
Our Analysis and Commentary
Partnership between MX Player and DistroTV to Revolutionize Live TV Streaming in India
DistroTV and MX Player have joined forces to create what is set to be India’s largest live TV streaming service. This partnership will undoubtedly reshape the streaming landscape in the country, bringing together DistroTV’s extensive content library and MX Player’s vast user base for a truly immersive and enriching entertainment experience.
With DistroTV’s addition to the MX Player platform, millions of users in India will have access to a wide range of channels featuring news, sports, movies, music, entertainment, and lifestyle content. This collaboration will not only cater to popular languages like Hindi, Tamil, and Bengali but also expand its reach to include Marathi, English, Punjabi, and other languages. By constantly adding new channels and languages, DistroTV and MX Player are committed to meeting the diverse preferences of their audiences.
The strategic decision to integrate DistroTV within the MX Player app demonstrates the recognition of both companies for the evolving needs of consumers. The app-in-app integration will enable users to seamlessly switch between MX Player’s engaging content and DistroTV’s extensive channel lineup. This convenience highlights the commitment of these platforms to offer a best-in-class user experience.
Furthermore, this partnership is a testament to the synergistic relationship between DistroTV and MX Player. Both organizations strongly believe in the power and potential of ad-supported video-on-demand (AVOD) services. By coming together, they bring high-quality, free content to a wider viewer base, democratizing entertainment access in India. This collaboration also benefits content creators as they gain access to MX Player’s expansive digital reach, allowing them to connect with a much larger and more engaged audience.
The positive impact of this collaboration goes beyond the convenience and diversity of content. It represents a significant step forward in the democratization of entertainment, providing users with a vast choice of channels encompassing various genres. The availability of a vast library of diverse streaming options ensures that every viewer can find something to suit their preferences.
In conclusion, the partnership between DistroTV and MX Player marks a revolutionary moment in the Indian entertainment industry. By leveraging each other’s strengths and resources, they are positioned to offer a truly unparalleled live TV streaming experience. With their commitment to expanding diverse content offerings and their shared belief in the potential of AVOD services, this collaboration is set to redefine how Indian audiences consume and engage with entertainment.
You may also like
Flipkart and Microsoft forge cloud partnership to expand e-commerce in India
IMI celebrates 10 years in India and is all set to produce and deliver 25K vehicles in India and the world
Curefoods aims to expand to 20 cities encompassing 200 outlets in 2022
Eupheus Learning and Allied Publishers partner to address evolving digital learning market in India
Times Internet and GirnarSoft partner to offer marketers access to 27 million
Read the news here
MX Player and DistroTV partner to build India’s largest Live TV Streaming Service
DistroTV, one of the largest independent, free, ad-supported streaming TV (FAST) app, today announced that it is expanding its distribution in partnership with MX Player, India’s leading OTT Platform via an app-in-app integration. Now millions of MX Player users in India can stream DistroTV’s impressive and diverse content line-up with hundreds of channels in India for free.
DistroTV features more than 270 Channels globally and 180 channels in India and growing, with everything from news, sports, movies, music & entertainment, and lifestyle content. This includes original content and new channel offerings that cater to Hindi, Tamil, Bengali, Marathi, English, Punjabi and adding more languages and channels.
“We are excited to partner with MX Player which is amongst the largest streaming service in the world. We are bringing the best of Indian and International FAST content to the Indian audiences. This partnership will bring content across both mobile devices and Connected TV’s” said Navdeep Saini, co-founder and CEO of DistroScale, parent company of DistroTV.
“MX Player is the pioneer within AVOD content and offers one of the largest reach platforms within digital. This partnership will help content owners access this massive digital reach across devices. This partnership is extremely symbiotic as both organisations are strong AVOD proponents” said Vikas Khanchandani CEO DistroScale, India, SEA and MENA.
MX Player Spokesperson said, “We are constantly looking to give even more great entertainment and are committed to providing a best-in-class user experience for our viewers. Our partnership with DistroTV is fantastic news for our customers as it gives them a larger and diverse bouquet of entertainment.”
