Viacom18 ups its ‘digital-first’ ante, will launch its biggest property – Bigg Boss – first on VOOT

Viacom18's Bigg Boss OTT will premiere in August 2021

Viacom18, India’s youngest media and entertainment conglomerate will launch its marquee entertainment property, Bigg Boss, first on VOOT for 6 weeks. The OTT platform will be named Bigg Boss OTT and it will premiere in August 2021 with unprecedented access, engagement, and interactivity for viewers to immerse themselves in the journey of contestants in the Bigg Boss house.

Apart from the 1-hour episode, viewers will also get to watch exclusive cuts, round-the-clock content drops, and a fully interactive 24*7 LIVE feed from the house. After the digital exclusive of 6 weeks, the show will move seamlessly into COLORS with the launch of Season15 of Bigg Boss.

Speaking about the launch of Bigg Boss first on VOOT, Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “VOOT has grown to become home to entertainment in India through industry-leading engagement and shareworthy content across originals, international, catchup and content-around-content segments. The launch of Bigg Boss OTT exclusively on VOOT before TV is poised to be yet another game-changer in digital entertainment and a step forward in further cementing our position as the most loved consumer entertainment brand. This season is set to empower our audiences through unparalleled category-defining innovation through interactivity which we are sure will provide significant to our users, advertisers and brands alike.”

While explaining the content strategy behind Bigg Boss OTT, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “Bigg Boss, over the years, has grown to become a phenomenon that drives conversations across the country. With the launch of Bigg Boss OTT, our digital audiences are in for a treat. The new digital exclusive format will take the show’s fandom to its next level through active engagement with viewers being able to play a part in the show’s progress. The beauty of this show lies in the versatility of format and the massive popularity it commands – both aspects helping us in customizing the show as two different content offerings for the two different platforms while maintaining its core ethos.”

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