ZEE5 has introduced SharePlay, a new feature that allows subscribers to watch content through FaceTime on iPhones and iPads for an enhanced collective viewing experience. The feature was launched with the OTT premiere of Salman Khan-starrer blockbuster, Kisi Ka Bhai Kisi Ki Jaan.
Our Analysis and Commentary
ZEE5 Enhances OTT Viewing Experiences with SharePlay Feature
ZEE5, India’s largest video streaming platform, has introduced an innovative new feature called SharePlay that allows subscribers to watch content through FaceTime on iPhones and iPads, creating an enhanced collective viewing experience. The feature was introduced as part of the OTT premiere of the blockbuster Salman Khan starrer Kisi Ka Bhai Kisi Ki Jaan. This initiative underscores ZEE5’s commitment to delivering exceptional viewing experiences to its audience and creating new experiences through the integration of best-in-class technology solutions exclusively for its subscribers.
The introduction of SharePlay marks a significant milestone for ZEE5 and highlights the platform’s dedication to innovation, adaptability, and refinement. This is a clear indication that the platform is continuously evolving to surpass ever-evolving consumer expectations and set new standards for in-app experiences. The initiative also demonstrates ZEE5’s commitment to bringing friends and family together virtually through seamless integration with FaceTime. The feature allows up to 32 people to join a single session, thus facilitating virtual reunions with friends and family.
The use of smart volume feature coupled with premium subscription services enables viewers to stream a wide variety of shows and enjoy music together. This creates a real-time connection with others on the call, synchronizing playback and sharing playback controls, thus enhancing the collective viewing experience.
In conclusion, the introduction of SharePlay by ZEE5 is a significant step in the right direction of enhancing collective viewing experiences for subscribers. It also highlights the platform’s commitment to innovation and adaptation to the changing digital landscape while keeping consumers at the forefront of its services. ZEE5 continues to set new standards for the seamless integration of technology and entertainment experiences, raising the bar for other OTT platforms to keep pace and meet consumer expectations.
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ZEE5 India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for millions of entertainment seekers, introduced SharePlay with the OTT premiere of Salman Khan starrer blockbuster, Kisi Ka Bhai Kisi Ki Jaan. The feature allows the platform’s subscribers to watch content through FaceTime on iPhones and iPads for an enhanced collective viewing experience. This initiative is in line with ZEE5’s commitment to create new experiences through best-in-class technology solutions across multiple touchpoints, exclusively for its subscribers.
Mr. Kishore A K, Chief Technology Officer at ZEE5, expressing his enthusiasm for introducing this new feature, emphasized the platform’s dedication to innovation and delivering exceptional viewing experiences to its audience. “At ZEE5, our constant endeavor has been to push boundaries and introduce fresh, immersive experiences for our viewers. The addition of SharePlay enables us to provide our users with a captivating social engagement feature, seamlessly integrated into their content consumption journey. As digital technology advances rapidly, we anticipate significant transformations in content engagement, elevating the overall enjoyment. This move marks a significant milestone, inspiring us to continually adapt, refine, and innovate in order to surpass ever-evolving consumer expectations and set new standards for in-app experiences.”
Available on iPhones and iPads, viewers can initiate the SharePlay feature on ZEE5 app via FaceTime or iMessages. Users can invite up to 32 people, depending on the device’s bandwidth, to join a single session, facilitating virtual reunions with friends and family. Once connected, the feature sends a notification to members, offering the option to choose between “Watch Together” or “Play Only for Me’, depending on their preference. SharePlay also includes a smart volume feature that dynamically adjusts audio and enables premium subscribers to stream a wide variety of shows and enjoy music together. This allows members to establish a real-time connection with others on the call, synchronizing playback and sharing playback controls.
