Magicbricks brings them closer to advertisers through ‘Chat’
Magicbricks announced the launch of a unique ‘Chat’ feature that would allow property seekers or home buyers interact directly with advertisers without sharing their mobile number.
Magicbricks’ integration of ‘Chat’ for Android and iOS users is in line with the commitment to protect the privacy of home buyers, who might hesitate to share their mobile number during the home buying journey.
Commenting on the launch of ‘Chat Feature’, Mr. Sudhir Pai, CEO, Magicbricks, said: “As a customer-driven and a customer-obsessed brand, Magicbricks has always listened to and addressed concerns voiced by our users. Sharing mobile numbers with advertisers has always been a deterrent for home buyers during the home buying journey. Buyers were concerned with spam calls, with unsolicited calls & with calls from pesky sellers. The new Chat feature addresses all such concerns. As a progressive business, expect more initiatives from us to reduce user anxiety and make home buying and renting a more pleasurable activity”.
The ‘Chat’ feature would be available as a call to action on the SRP (search result page) and the property detail page. The feature enables buyers to ‘chat’ with sellers and ask for more details of the property without revealing their phone numbers. This should therefore enable buyers to confidently connect with even more sellers without worry of being spammed.