’s disruptive model changes India’s online marketplace

On the back of its disruptive pay-as-you-earn model,, part of Elara Technologies Pte Ltd. which also owns and, has achieved a critical milestone of enabling over 20,000 transactions through a network of over 10,000 sellers on its site. The unique model that ensures no entry barrier for sellers, the company has become one of the most preferred choices among home seekers with over 8.3 lac property listings across 150+ cities. In the last 18 months has more than doubled the listings on its platform.

Buoyed by demand from both tier I and tier II cities, has redefined the online real estate space and has gone beyond being a conventional listings site by offering real-time transactions data. Each agent on is rated by the consumer on the basis of his/her experience. This self-regulating mechanism ensures that only sellers with quality listings and high ratings get promoted on the platform to help home seekers in their decision-making.

Similarly, customers have the benefit of being equipped with information that they would typically struggle to find including information about the agents. The agents on the platform have received over 1 lakh unique reviews and ratings in the last 18 months. Moreover, has been an early adopter of new technologies such as Insta-App and Chat Bots that add to simplifying the online home buying experience.

Commenting on the achievement, Ravi Bhushan, Group Chief Product and Technology Officer,, said, has changed the game by pivoting from a traditional classifieds platform to a true marketplace. Our focus towards creating an alignment between the home seeker, seller, and the platform has helped us grow from a handful of sellers to more than 10,000 rated sellers today. We stand committed to our core promise of delivering excellent inventory and services to help consumers find their dream homes and aim to cross the 1 million property listings in this financial year.”

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