Ekta World launched a marketing campaign of housing happy 504 hours.
A difficult market calls for differentiated communication – this is the core insight with which EKTA world embarked on the journey towards coming up with an interesting communication concepts for the promotions of three premium projects, Ekta Tripolis, Ekta Parksville, & Ekta Greenville.
Vivek Mohanani, MD and CEO of Ekta World said, “The onset of good times for both customers & developers alike in the RERA & GST era, we have selected the concept of Happy hours- which is universal concept which means that there is something more in store for the customers, there are value adds. Taking a hint from that, we launched India first ever Housing Happy hours. Starting 16th Nov- 7th Dec 2017 i.e. 504 hours.”
The outcome of this has been a very different and disruptive communication thought and creative execution which connects with the single-most critical factor which excites any consumer – i.e. Happy Hours or a window for purchase at favourable prices.
