Roadies Rostel, in collaboration with Leisure ARC, opens its first theme-based experiential resort in Ahmedabad, offering guests an immersive experience and sports activities. Sonu Sood attended the launch event.
Our Analysis and Commentary
Roadies Rostel: Revolutionizing Experiential Hospitality with a Star-Studded Launch
Roadies Rostel, in collaboration with Viacom18 Consumer Products, has embarked on an exciting new venture in the world of experiential holiday staycations. The recently opened resort in Ahmedabad marks a major milestone for the company, setting the stage for expansion across the country in the near future. With the endorsement of popular Indian actor and philanthropist Sonu Sood, Roadies Rostel aims to redefine the boundaries of hospitality and bring the adventurous spirit of the iconic Roadies show to the realm of travel and backpacking.
The collaboration with Leisure ARC has allowed Roadies Rostel to create a truly immersive experience for its guests. From adrenaline-pumping challenges inspired by the famous show to a vibrant community of like-minded travelers and explorers, this resort is designed to cater to the needs and desires of adventure enthusiasts. The inclusion of 17 Roadies-themed rooms further adds to the uniqueness of the resort, ensuring that every aspect of the stay is in line with the expectations of today’s travelers.
The star-studded launch event in Ahmedabad was a testament to the excitement and anticipation surrounding Roadies Rostel. With the presence of Roadies insiders, ex-Roadies contestants, and popular Gujarati artists, the event showcased the immense popularity and widespread appeal of the Roadies brand.
As a franchise partner of Roadies Rostel, Leisure ARC is committed to providing comfortable accommodations with modern amenities, delicious local cuisine, and a vibrant atmosphere that encourages interaction and connection among guests. This strategic partnership ensures that the resort will become a sought-after weekend destination for the people of Ahmedabad and attract backpackers from all corners of the country.
The launch of Roadies Rostel in Ahmedabad is just the beginning of an exciting journey towards reshaping the way we experience hospitality. Viacom18’s ambition to redefine the boundaries of travel and backpacking is evident in their collaboration with Roadies Rostel. This unique experiential holiday brand has the potential to revolutionize the industry, offering guests the opportunity to truly live the Roadies experience and connect with like-minded individuals.
With ambitious plans for exponential growth, Roadies Rostel aims to open similar staycations in popular destinations such as Bengaluru, Shimla, Manali, Kasauli, and Goa. The company’s commitment to consistently delivering memorable experiences and its widespread marketing efforts make this expansion plan a promising endeavor.
In conclusion, the launch of Roadies Rostel in Ahmedabad sets the stage for a new era of experiential hospitality in India. With its immersive experiences, unmatched hospitality, and unique Roadies-themed rooms, this resort promises to cater to the needs and desires of adventure enthusiasts. By combining the power of the Roadies brand with Viacom18’s expertise in consumer products, Roadies Rostel is well-positioned to redefine the way we travel and connect with like-minded individuals.
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