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Square Yards to ride the Digital India wave

MediaInfoline July 2, 2015
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Leading real estate advisory firm, Square Yards and Antriksh Group, a reputed builder of North India with 25 years of industry experience have joined hands to promote an upcoming project – URBAN GREEK with the help of augmented reality and an online booking engine. Square Yards will introduce its augmented reality innovation ‘Scapes’, to home seekers in Delhi by showcasing the homes and project layout via augmented reality. Home buyers can then book homes of their choice through an Online Booking Engine developed by Square Yards.

Commenting on the launch, Tanuj Shori, Founder and CEO, Square Yards, said “In sync with the Government’s ‘Digital India’ campaign, Square Yards is bringing in innovative digital discovery tools to facilitate the ease of real estate transactions for its customers and to stay in tune with the fast evolving world.”

He further added, “With Square Yards currently leading the transactional space in India, we hope to also lead the property search, shortlisting and experiential space with ‘Scapes’. Our partnership with Antriksh Group reaffirms our belief that a unique hybrid of online & offline process is the ideal way to erase the pain points that home buyers face by opting for either pure online or offline models.”

In an event christened as ‘No Loan Day’, Antriksh Group is offering luxury apartments in the Delhi smart city (Delhi-Dwarka L-Zone) at an investment of just 0.9% per month for all home buyers who opt for the online route. The developer has set up ‘augmented reality zones’ that is powered by Scapes in various parts of the city to offer a 360 degree augmented reality experience of its brand new project in Delhi L-Zone.

Elucidating about the launch of this inventive technology, Abhishek Singh Goyat, Managing Director of Antriksh Group stated </strong>“Square Yards Scapes is an innovative marketing tool that very well complements our initiative to build modern infrastructure by launching our project in the first smart city of the National Capital. This state-of-the-art technology will enable potential property buyers to take a virtual tour of our project before shortlisting any home and also our existing clients can share the experience with their family and friends.”

With its latest fund raising and technology ramp up by acquiring online search & discovery platform www.realizing.in, Square Yards has attained full stack online capabilities with a Digital + Services business model taking the fight to the likes of housing.com, commonfloor.com, proptiger.com, indiahomes and 99acres amongst others in India.

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