Vivanta partners with By Design to launch new property in Jammu

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Vivanta, owned by IHCL, has teamed up with By Design to launch their latest property in Jammu, featuring 90 well-appointed rooms and suites.

 

Our Analysis and Commentary

Partnership between Vivanta and By Design to Boost Brand Awareness and Bookings

Vivanta, a renowned luxury hotel brand owned by Indian Hotels Company Limited (IHCL), has joined forces with By Design (formerly IBD), a leading creative agency, in a strategic partnership to launch their newest property in Jammu, the beautiful winter capital of Jammu & Kashmir. This collaboration with By Design is set to create a strong brand awareness and ultimately drive bookings for Vivanta Jammu, City Centre.

With its recent renovations and its prime location in the heart of the city, Vivanta Jammu, City Centre offers guests a unique and unforgettable experience. The hotel boasts of 90 well-appointed rooms and suites, along with four banquet halls capable of accommodating up to 500 guests. This remarkable property perfectly captures the essence of Jammu by blending contemporary luxury with local craftsmanship.

By Design, a trusted creative partner of the Taj Group of Hotels, has a long-standing association with the Vivanta brand. Their extensive experience includes handling the creative communication for various Taj properties such as Taj Exotica Resort & Spa Maldives, Taj Land’s End, Taj 51 Buckingham Gate Suites and Residences, and more. With their deep understanding of the Vivanta brand, By Design is well-equipped to meet the demands and expectations of the target audience for Vivanta Jammu, City Centre.

Strategically located in the city centre, Vivanta Jammu, City Centre offers easy access to the airport, major tourist attractions, and commercial districts. By Design’s expertise and keen understanding of the Vivanta brand will undoubtedly help in capturing the attention of potential guests and appealing to their desires and preferences.

Rahul Gupta, Founder & Chief Creative Officer of By Design (formerly IBD), expresses his excitement about the launch of Vivanta Jammu, City Centre. Gupta highlights the agency’s dedication to creating a space that embodies the vibrant and dynamic spirit of Jammu. By Design’s design approach aims to showcase the blend of contemporary luxury and local craftsmanship, paying homage to the rich heritage of Jammu. This immersive experience promises to leave a lasting impression on guests, further enhancing their stay at Vivanta Jammu, City Centre.

Vivanta Jammu, City Centre is truly a luxury haven situated in the heart of Jammu. The hotel seamlessly combines modern luxury with traditional artistry, providing guests with an enchanting experience immersed in the region’s rich heritage. The spacious and thoughtfully designed rooms reflect the hotel’s tagline of being an “art hotel” by showcasing local craftsmanship and works of art. This harmonious blend of luxurious amenities and local artistry creates a captivating ambiance for guests to immerse themselves in.

By Design, a communication agency fueled by a deep understanding of design philosophy, brings a comprehensive range of solutions to their clients. They specialize in 360-degree branding, packaging, mass media, and digital campaigns, ensuring their clients’ business interests and consumers’ core concerns are effectively addressed. With a diverse portfolio spanning various industries and business cultures, By Design’s adaptability and commitment to delivering successful solutions make them an ideal partner for brands like Vivanta.

The partnership between Vivanta and By Design is a promising collaboration that will undoubtedly elevate the brand’s visibility and drive bookings for Vivanta Jammu, City Centre. By Design’s strategic and creative inputs, coupled with the unique offerings of the property, ensure an exceptional experience for guests. With their deep understanding of the target audience and the region’s heritage, this partnership sets the stage for the success of Vivanta Jammu, City Centre.

 

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Vivanta Partners with By Design (formerly IBD) to launch their newest property in Jammu

Vivanta, owned by Indian Hotels Company Limited (IHCL) has associated with By Design (formerly IBD), a leading creative agency to launch their new property in Jammu, the winter capital of Jammu & Kashmir. By Design has worked on the entire creative strategy for Vivanta Jammu, City Centre to create strong brand awareness and subsequently encourage bookings.

With its recent advances in renovation and its unique distinction in the city, Vivanta Jammu, City Centre puts you right in the heart of Jammu. It boasts of 90 well-appointed rooms and suites, four banquet halls and can accommodate up to 500 guests.

By Design has been associated with the Taj Group of Hotels, including their brand Vivanta, for over two decades now and has handled the entire creative communication for properties like Taj Exotica Resort & Spa Maldives, Taj Exotica Resort & Spa Maldives, Taj Land’s End, Taj 51 Buckingham Gate Suites and Residences, St. James’ Court, Vivanta Miramar Goa, Vivanta Sikkim Pakyong, Vivanta Meghalaya Shillong and many more!

“As the name suggests, Vivanta Jammu City Centre is strategically located in the city centre, a short driving distance from the airport as well as all major tourist attractions and commercial districts. By Design is well-versed with our brand and what it needs and we are confident that with their strategic and creative inputs, we will be able to appeal to our target audience”, said a spokesperson from the Vivanta Jammu City Centre team.

Rahul Gupta, Founder & Chief Creative Officer of By Design (formerly IBD), expressed his excitement about the launch of Vivanta Jammu, City Centre, stating, ” Through our partnership with Vivanta Jammu City Centre, we aim to create a space that embodies the bold new vibe of this remarkable city. Our design approach highlights the blend of contemporary luxury and local craftsmanship reflected in the property and pays homage to Jammu’s heritage through a truly immersive experience for guests. We are thrilled to have been associated with the brand for this launch and look forward to all that is in store.”

 




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