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93.5 RED FM celebrates Rajasthani folk music and culture with its new IP

Shreoshree Chakrabarty February 25, 2021
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To celebrate the Rajasthani folk music and culture, 93.5 RED FM, one of the largest and most awarded private radio networks in India, announced their new IP, ‘Raagistaan – Desert Diaries’. Internationally renowned folk fusion artists from Rajasthan will feature in this one-of-its-kind online show.

With this, RED FM focusses on celebrating folk music and delivering the best Indian folk scene to its listeners. With candid conversations by the musicians, the show will have musical performances. In the Raagistaan – Desert Diaries, some of the distinguished artists like Kutle Khan, Dapu KhanSwaroop Khan, Indira Dhawshi, Nathoolal Solanki and Sartaj & Sarvar Khan will also be seen.

Speaking on the announcement, Nisha Narayanan, Director & COO, RED FM and Magic FM said, “Rajasthani folk music has a history so deep that one can’t do it justice by mentioning it in a few words. We are truly delighted to bring to you our new IP, ‘Raagistaan Desert Diaries’ a travelogue. It is an attempt to celebrate folk music and appreciate the melodies of Rajasthan. Red FM, strategically and as a conscious effort, has been focusing on creating regional content and making efforts to bring it to the center stage and not limit it only to a particular region. We aim to bring forward cultural inclusion in our music and embrace cultural diversity.”

From 15th-20th March, 2021 at 10 AM, the show goes live on RED FM’s social media platforms. Enjoy the best of Indian folk music from the land of sand dunes & folk tunes!

As a young, cool, trendy and irreverent channel, that is the voice of today’s Millennial, 93.5 RED FM is one of the largest radio networks in the country. RED FM plays only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format. RED FM speaks for what is right, for the people always, staying true to the brand philosophy and attitude that is ‘BajaateRaho!’.

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