BIG FM to become a Radio Stadium with Rajasthan Royals
BIG FM has once again partnered with Rajasthan Royals for the second year as their official radio partner. During the lockdown, the fans will not be able to witness the actions on the field and hence the radio partner will be giving stadium experience in the form of Radio Stadium.
BIG FM will become Radio Stadium every day for an hour where it will be conducting exciting quizzes and contests, giving exclusive trivia, give royal updates on pre or post matches, and having an expert panel speaking on the team and players of the Rajasthan Royals. Adding a fun element to the experience, the radio network is giving their listeners a chance to come up with a Royal Chant for team RR.
Inside the trivia, the listeners can catch the fun stories and anecdotes with Royal Camp. There will be specially curated playlists available on music streaming platforms as the Royal Playlist.
Commenting on the association, Sunil Kumaran, Country Head – Product, Marketing & THWINK BIG, BIG FM, said, “In India, cricket is not just a sport, it’s a family event which brings people together. We are thrilled to be partnering with Rajasthan Royals once again as their official radio partners. This year too, the celebrations are a little different with fans gearing up to enjoy the matches from their homes. However, we don’t want them to miss out on the frenzy, and hence through our campaign, we are presenting a multi-platform immersive and engaging experience that will take the excitement and the entertainment quotient a notch higher. We are sure fans will immensely enjoy all the fun activities we have designed for them. Also, I would like to share my best wishes to the Rajasthan Royals team for the tournament.”
Adding on, Jake Lush McCrum, COO at Rajasthan Royals said, “Our fans mean everything to us. With no fans in the stadium, we need to find different ways to bring them as close to the action as possible. Through this partnership with BIG FM, we are excited to bring our fans the joy, excitement, anticipation, and entertainment of the IPL from the comfort of their homes. We have many interactive and engaging initiatives planned, through which our fans will be encompassed in an immersive experience that the radio station will be offering its listeners.”