BIG FM introduces ‘BIG PRIDEntity’, a purpose-driven show that aims to create an inclusive and accepting society by normalizing gender diversity and celebrating individuality. The show features conversations with members of the LGBTQIA+ community, interviews with brand officials and celebrities, and inspiring stories from various walks of life.

The Impactful Journey of BIG PRIDEntity: Pioneering Inclusivity and Authenticity

The introduction of BIG FM’s purpose-driven show, BIG PRIDEntity, marks yet another significant stride towards fostering acceptance and understanding in our society. With its commitment to normalizing identities and celebrating diversity, this show brings forth a refreshing approach to inclusivity that is both empowering and inspiring.

In a world that thrives on authenticity, it is crucial to create an environment where every individual can freely express themselves without any inhibitions. BIG PRIDEntity, hosted by RJ Rani and other esteemed RJs across the country, provides a platform for individuals from the LGBTQIA+ community to share their authentic stories, aspirations, and journeys. By amplifying their voices, this show offers a safe space where their experiences can be acknowledged, celebrated, and learned from.

The power of storytelling is undeniable, and BIG FM rightly recognizes its potential to drive positive change. Through engaging conversations and insightful interviews with members of the LGBTQIA+ community, brand officials, and influential figures like fashion designer Rohit Verma, activist Vishal Pinjani, and entrepreneur Urooz Hussain, BIG PRIDEntity showcases a diverse range of perspectives that challenge societal norms.

It is commendable that BIG FM goes beyond traditional storytelling platforms by encouraging active participation and engagement through digital elements. The invitation for individuals to share their stories using the hashtag #BIGPridentity not only allows them to showcase their own experiences but also creates a supportive community where voices are heard and celebrated. The creation of an exclusive Instagram page dedicated to highlighting 100 inspiring stories is a testament to the commitment of amplifying diverse narratives.

Furthermore, the on-ground mall activations, featuring RJs and LGBTQIA+ influencers, provide an opportunity for personal connections and celebrations. The Wall of Pride and rainbow QR code promote unity and celebration of identities, inviting individuals to be proud of their authentic selves while inspiring others to embrace their own uniqueness.

Under the guidance of Mr. Sunil Kumaran, COO of BIG FM, this initiative truly reflects the core values of the radio network. By normalizing identities and fostering inclusivity, BIG PRIDEntity aims to create an environment where every individual feels valued and validated. It encourages listeners to find solace, connect with diverse experiences, and be inspired by the resilience and strength of others.

In conclusion, the launch of BIG PRIDEntity showcases BIG FM’s unwavering dedication to driving impactful initiatives. This purpose-driven show sparks a transformative shift in societal perceptions and serves as a catalyst for change and progress. By amplifying the voices of the LGBTQIA+ community and creating a platform for authentic expression, BIG FM continues to set an example for others in creating an accepting and inclusive environment.

BIG FM announces its purpose-driven show ‘BIG PRIDEntity’, explores the beauty of normalizing identities

In a world where acceptance and understanding are paramount, it is crucial that we work towards creating an environment where every individual can be their authentic self without any inhibitions. With the aim to create an inclusive and accepting society, where people feel empowered, valued and heard, BIG FM, one of the leading radio networks in the country announces the launch of its latest show – ‘BIG PRIDEntity’. By normalising gender diversity, celebrating individuality and providing a platform for conversations and engagement, the show serves as a catalyst for change and progress. Starting 17th July, the month-long show airs from Monday to Friday, 04:00 pm to 05:00 pm.

Dedicating one hour of non-stop conversations around BIG PRIDEntity for four weeks across 46 markets, the show will be hosted by RJ Rani across all Hindi speaking markets of the radio network and other BIG RJs across rest of the cities. The RJs will engage in conversations with members of the LGBTQIA+ community, sharing their testimonials and conducting interviews with brand officials and celebrities who advocate inclusivity. The show will explore inspiring coming-out stories, quirky moments of gender-related banter, positive moments from their personal journeys and handholding the ‘mainstream’ to help navigate through gender diversity. The show will feature distinguished personalities from various walks of life such as fashion designer Rohit Verma, activist and TEDx speaker Vishal Pinjani, entrepreneur Urooz Hussain and many more from the LGBTQIA+ community amplifying their voices on-air.

Speaking about the show, Mr. Sunil Kumaran, COO, BIG FM, said, “At BIG FM, we believe in the power of storytelling as a catalyst for positive change and acceptance. BIG PRIDEntity provides a platform to individuals from the LGBTQIA+ community to share their transformative stories, to be heard and to inspire others on their journey of self-discovery. By normalizing identities and fostering inclusivity, we aim to create an environment where every individual feels valued and validated. The show endeavours to be a safe space for authentic expression, enabling our listeners to find solace, connect with diverse experiences, and be inspired by the resilience and strength of others.”

Encouraging active participation and engagement through digital elements, the radio network invites individuals to record their own BIG PRIDEntity reels on social media using the campaign hashtag #BIGPridentity. Participants stand a chance to win exciting prizes and gratification. Additionally, an exclusive Instagram page titled ‘#BIGPRIDEntity’ will be created, showcasing 100 inspiring stories collected from various sources in multiple formats, such as posts, videos, reels and shorts. To further amplify its reach and impact, on-ground mall activations will be organised, where RJs will connect with the audience in the presence of LGBTQIA+ influencers, sharing their inspiring stories. The activations will also include a Wall of Pride, allowing people to celebrate their PRIDEntity by putting their handprints in rainbow colours. A rainbow QR code will be placed, leading to the BIGPridentity Instagram page, where stories can be viewed and exciting prizes can be won.

With the show BIG PRIDEntity, the radio network solidifies its position as pioneers in driving impactful initiatives. The show is another positive step in the direction of creating an accepting environment where individuals can proudly own their true selves. Through extensive promotions across on-air, digital and on-ground activations, the show aims to inspire a transformative shift in societal perceptions.