Big FM Sets A Unique Record In The Asia Book Of Records
BIG FM entered the Asia Book of Records for successfully going ‘Live from Sky with RJ Jyonita’ connected by Vodafone. The remarkable achievement witnessed the RJ doing a live show from the sky, where she was hosting the show while paragliding, much to the delight of those watching via social media. This was the first time any RJ has performed a 1 hour live show from approximately 2,000 Feet above the ground / 3,500 Ft above sea level in the Asian radio industry. Following the new brand positioning, ‘Dhun Badal Ke Toh Dekho’, the objective of this campaign was to change the perspective towards live shows by giving a whole new angle to it.
The afternoon RJ at BIG FM Pune, RJ Jyonita possesses a cool attitude and believes in pursuing things with great passion. The RJ attempted the record on 20th May at Kamshet, near Pavana Lake, Pune. She talked about her experience and BIG FM Pune’s 2nd anniversary, followed by an engaging interaction with the listeners live from the sky. The RJ was connected to studio Telcos system via a call through the uninterrupted Vodafone network which went live in real time.
Commenting on the campaign, a BIG FM spokesperson said, “As a radio network, we always strive to entertain listeners in the most innovative ways. The campaign was one such step towards that goal. We always encourage our RJs to think out of the box and come up with exotic ways to connect and engage with the listeners. The whole network along with Connected By partner Vodafone was excited about the event, which further acted as a stepping stone for bringing a change in the outlook towards radio shows as well as the medium.”
Speaking on this unique achievement, RJ Jyonita said, “I was excited to do this, as no one has ever done this before. I try to do different things and approached my team with this idea, who liked it instantly and immediately approved it. I am really grateful for the love and support which I have received from my fans, which has further motivated me to go for such opportunities. I was eagerly looking forward to this and set a record which is first of its kind.”
Speaking on the title of the record – FIRST RJ LIVE SHOW HOSTED FROM THE SKY, Asia Book of Records said, “Radio jockeying is mostly done in closed studios with access to various tools to help connect with listeners. We have registered various RJ Marathon records, but this unique concept of RJ Live show from the sky was quite appealing. The claimant RJ Jyonita along with the BIG FM team were given detailed guidelines for the attempt and the minimum criterion laid was – ‘RJ live show to be hosted at approx 1000 feet above the sea level and for around 1 hour duration that too successfully and smoothly without any technical breaks or interruptions’. Impressively, RJ Jyonita and the BIG FM team were able to set the record following all the major guidelines, and the record is now successfully registered under the category ‘Industry and Business’ in the Asia Book of Records.”
Commenting on this first-of-its kind record in Asia, Rajendra Chourasia, Business Head, Maharashtra & Goa, Vodafone Idea Ltd. said, “When BIG FM told us that we are the only network they could connect on-air in the sky, we were happy to come on-board for this. As the leading mobile operator in Maharashtra & Goa, we connect over 42 million people and provide a platform to share their stories. We are happy to associate with BIG FM, with whom we share the same ethos of keeping the customer at the core. I am certain this will further prove to be a reassurance of the seamless connectivity of our network.”
Asia Book of Records’ is a collection of records made by Asian countries spanning from Dubai to Japan, covering the great Indus Valley and Russia. It is supported by and associated with the India Book of Records, Vietnam Book of Records, Nepal Book of Records, Indo-China Book of Records, Singapore Book of Records, Malaysia Book of Records, Asian Record Union, and many others.Today ‘Asia Book of Records’ has a strong database of 40,000 entries.