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Celebrate Christmas with Radio City Mumbai’s Santa Ka Naya Jhola

Madhushree Chakrabarty December 24, 2020

Radio City Mumbai started celebrating Christmas with a new campaign Santa Ka Naya Jhola. The new initiative is aimed at spreading awareness about biodegradable garbage bags. Through this, Radio City is trying to control the issue created by using regular plastic bags that takes millions of years to decompose.

Christmas is all about exchanging gifts and spreading love and Radio City is keeping the essence alive by distributing biodegradable bin bags across the city. The Santa Ka Naya Jhola campaign was initiated on the Double Decker show that airs on Radio City, Monday to Saturday from 5 pm – 9 pm. The hosts of the show RJ Palak and RJ Harshit urged their listeners to use eco-friendly or biodegradable bin bags. The RJs with Nasha Rusi Jassawalla’s JFK Enterprise will be distributing eco-friendly bin bags in Mumbai and requesting them to have a cleaner Christmas. This activity of the Double Decker show will be promoted across every shows on Radio City.

Commenting on the campaign, Radio City’s Chief Creative Officer, Mr. Kartik Kalla said, “Radio City has always been a strong voice to address and tackle social and civic issues. Santa Ka Naya Jhola is an initiative to encourage people to spare a thought for nature and use biodegradable bin bags. We hope that our campaign will urge Mumbaikars to reconsider their choices, kick past habits, and as we ring in the New Year, set an example for other cities to emulate. On behalf of the entire Radio City team, here’s wishing everyone a Merry Christmas and a joyous, clean, and green 2021.”

JFK Enterprise is a Sole Proprietorship firm in Mumbai, India that produces and is one of the biggest wholesalers of garbage bags, biodegradable trash bags.

Radio City has always been executing activities that benefit the city and its people, in sync with its philosophy – Rag rag mein positivity.


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