Chota Bheem and Media One Solutions take on radio to reach children audiences
ChotaBheem is opting for radio as one of its prime marketing tools. Green Gold Animations Pvt. Ltd., the creators of ChotaBheem collaborated with Media One Solutions, one of India’s radio agencies to ideate and create a marketing campaign for radio channels.
The campaign brought together the voice over artists from the film to create children-specific content on different channels and interact with the young listeners as characters from the upcoming film. The campaign is currently running across BIG FM, Fever 104, Radio City and My FM for their stations in Mumbai, Delhi, Pune, Hyderabad, Ahmedabad and Bangalore.
The agency also helped sign an exclusive partnership between the creators and BIG FM wherein select listeners will be chosen for a special screening in Mumbai and Delhi.
“Storytelling in the children’s space has grown incrementally in the last decade in India and ChotaBheem is probably India’s most popular animated character since. Looking at the growth opportunities for children’s content in India, the advertising around the space should be equally innovative.” said Sourin Dutta, Founder and CEO of Media One Solutions.
Samir Jain – COO & Executive Directorfrom Green Gold Animations explained, “Children are very perceptive nowadays and are adept with all forms of communication, be it gaming apps or tuning into their favourite radio channels. We wanted to work with Media One Solutions because of their unparalleled performance in radio advertising. This this is our first 3D Movie with ChhotaBheem in a new Avtar, the approach towards media had to be different and engaging and interactive. Children related content has immense scope and we wanted to make sure we are reaching out to our audiences in all forms, be it live interaction through promotions or through radio content.”
Media One Solutions ideated and executed the campaign across all cities that is expected to reach out to lakhs of listeners from across India. The radio agency currently single-handedly manages over 65% of all radio sales for films in India.