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Club FM to conduct online Bharatanatyam dance competition for listeners


Companies are not undertaking on-ground events for their brand awareness or activations amidst the wake of the Covid 19 pandemic. An online Bharatanatyam dance competition ‘Mathrubhumi Nadanam Shobanam’ is being conducted by Kerala’s No 1 radio station, Club FMfor its listeners and supporters. This initiative is the first of its kind virtual Bharatnatyam dance competition & workshop with famous dancer and actress Shobana. Young Gen molly wood actor ‘Dulquer Salman’ unveiled the logo of the event and the brand ambassador of the competition was the famous dancer and actress Shobana.

Dancers across India were invited to recreate a dance performance from Shobana’s reels in her Instagram account @shobana_danseuse and the dance competition was divided into 2 main categories as per age group of 16-23 yrs., 24-32yrs. The actress shortlisted 65 entries out of the 1000 entries which were received for the event. A virtual zoom workshop was also held for the shortlisted contestants where they could interact with Shobana and in this workshop, she gave first-hand expertise on Bharatanatyam dance forms through a short performance. The winners and the finalists will be given an opportunity to perform in a video with Shobana which is yet to be finalized and in addition to that, the contestants were also given separate cash prizes for each age group consisting of a sum of Rs 25,000 each for winners and Rs 15,000 each for runners up.

The activity is a testament to the power of radio as a medium and the amazing engagement that we drive with our listeners, which in turn benefits advertisers. Hyundai, Swayamvara, Ponkathir, Joyalukkas, Truecoat, Pittapillil, Ocean and Esaf are the sponsors of Mathurbhumi Nadanam Shobanam.

Operated by the Mathrubhumi newspaper in Kerala, Club FM is a private FM radio station for the state of Kerala in India. It specialises in popular music throughout the day. With songs and 24/7 entertainment, the station transmits public awareness information.


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