Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Radio

Fever 91.9 FM Idhu Bollywood in Superstar Pays An Epic Tribute To Dr. Kalam

MediaInfoline October 26, 2017
Share

In 2015 Fever FM brought the trademark Fever brand experience to Chennai with the first ever successful acquisition of a station in the industry, that of Aaha 91.9 FM in Chennai.

In quick time Fever 91.9 FM became Chennai’s Bollywood heartbeat and its tagline is aptly titled Idhu Bollywood in Superstar.

Fever 91.9 FM not only has served Bollywood to Chennai in a unique and most entertaining manner but also has connected strongly with listeners through innovations and unique initiatives.

This year, the station decided to pay a mega tribute to the missile man, Dr. APJ Abdul Kalam on his birthday. RJ Sano embarked on a journey to cover the life of Dr. APJ Abdul Kalam andstarted from the house where he was born in Rameshwaram. The journey was flagged off by his brother, his niece and his grandson and culminated on his birthday, 15th August at Rashtrapati Bhawan.

During her journey, RJ Sano covered ISRO in Trivandrum where he worked, met his classmate at Ramanathapuram and his military assistant, Mr Chellappa at Tirunelveli. She also met Mr Sampath Kumar, Dr Kalam’s roommate at St. Joseph college at Coimbatore, his granddaughter Ms Nagoor Roja at Bangalore and Mr Sathya CR,  Former Director of Vikram Sarabhai Space Research Centre.

This 10-days journey on air and on digital ended at the Rashtrapati Bhawan where she was with Dr Kalam’s family and the current president of India, Dr Pranab Mukherjee.

Commenting on the anniversary, Mr Harshad Jain, CEO- Radio and Entertainment, HT Media Ltd., said, “We are glad that listeners in Chennai have accepted us with open arms and showered us with their love and loyalty.  Fever 91.9 FM is the destination station in Chennai with Bollywood, innovative content and entertainment as key pegs. Rameshwaram to Rashtrapati Bhavan with RJ Sano affirms our strong commitment to unique content and innovation. Moreover, it is our tribute to a real hero of Chennai and India – Dr APJ Abdul Kalam.”

Tags:

Leave a Comment

Your email address will not be published. Required fields are marked *

sixteen − five =