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Fever FM questions the youth for Republic Day Campaign #FeverReRights

Shreoshree Chakrabarty February 5, 2021
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The Republic Day campaign of Fever FM #FeverReRights was recently concluded and the brand along with more than 35 influencers and 30 RJs collaborating with it made waves on social media. Through the campaign, the brand influencers and RJs intend to re-write their rights and the values that they stand for.

On 72nd Republic Day, Fever FM ideated to get the youth of the country to re-define their rights with this campaign. The youth, today, speak of the rights and freedom they would like to have and are redefining what the constitution means to them while the Honorable Constitution of India is the document that all of us abide by. Standing out as examples in the new era, the millennials and Gen Z have ushered in a new way of life by breaking taboos and breaking clichés.

For such ‘barrier-breaking’ influencers across our digital & radio platforms, #FeverReRights has been a very contemporary, bold, stylish & a relevant attempt where they can widely showcase their thoughts. The influencers in this campaign included Rapper Mellow D, Rohan Bopanna, Maanvi Gagroo, Aditi Singh Sharma and Salim Merchant amongst others.

With the launch of the influencers across the country posting the rights that they have rewritten on their Instagram pages, the campaign started with a hard-hitting teaser phase on digital and on-air. Including “My Right to marry whoever I want irrespective of religion, caste or gender” by actress Maanvi Gagroo; “My Right to speak up without any fear” by rapper Mellow D; “My Right to play as my freedom of expression” by Rohan Bopanna; “My Right to dream, believe and reach for the sky” by Salim Merchant and “My Right to follow my passion without being judged” by YouTuber Gaurav Wasan; there were many Rights re-written by the influencers.

With the Presenters, the activity was hugely amplified on air. With the campaign garnering 30,000+ views and more than 7.5L+ impressions on Social Media, the response across the nation from listeners was extremely encouraging.

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