Fever Mumbai & Radio Nasha Delhi Increase AD Rates On Market Leadership
Fever 104 FM Mumbai,‘Entertainment Ka Baap’ and 107.2 FM Radio Nasha Delhi, India’s first ‘Cool Retro’ station are the leading CHR and Retro radio stations in their respective cities.
Fever 104 FM Mumbai has been the undisputed numero uno station in Mumbai for a long while now. Positioned the Entertainment Ka Baap, Fever FM in Mumbai has been the absolute leader with 16.2 % share and a TSL of over 360 minutes. The show Picture Pandey with RJ Anurag Pandey enjoys 19.6 % share and Nanachi Tang with RJ Sidhu enjoys 23% market share and are the No. 1 shows in Mumbai (Source RAM 2017).
Radio Nasha Delhi, since its launch in April 2016, has created a new category in the radio industry and is India’s first ‘cool retro’ station. No other station does justice to the excitement, romance and attitude of the magical eras of 1970s-1990s. Radio Nasha has had many firsts to its credit including a number of celebrity hosts like Anil Kapoor, Satish Kaushik, Amit Kumar and Salim Khan as RJs.The station has a strong RAM domination – 12.4 % share, 252 minutes TSL and over 6.6 million cumes. The share and TSL are second best in Delhi, next only to Fever FM – Delhi’s No. 1 radio station. (Source RAM 2017).
Talking about the decision to increase the advertising rates Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd. said, “Fever Mumbai and Radio Nasha Delhi’s domination of listenership scores is testimony to the deepconnect with our listeners. Radio Nasha has in just one year struck a very strong bond with listeners and advertisers alike. The station has achieved many milestones in a very short period of time.
The increase in price upto 25% for the stations is keeping into account the continued growth in listenership and our constant endeavor of keeping advertising inventory under control. We are ever committed to deliver innovative content and better creative solutions.”