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India Radio Forum Virtual 2020 Conference Discusses Radio Reinvention Strategies

MediaInfoline November 5, 2020
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The India Radio Forum has announced the 15th edition of their virtual forum, the India Radio Forum Virtual 2020 which will have the who’s who of the radio and audio business engaging in live sessions tomorrow, 6th November, 2020. 

The agenda of this edition is to Re-invent 2030 with the power of Audio. This will include interactive discussions on key strategy along with leadership insights.  

Revamping & Revolutionising Radio

More than 20 years in digital revolution yet radio hasn’t made a long term impact globally. The radio industry continues to struggle with its digital footprint as long time listeners and advertiser’s allude them. In such a time, this virtual conference is crucial to revamp radio’s digital life and understand the path of their digital offerings. 

In the key note session “Restoring the Soul of Radio” this will be addressed by key speakers like Sonal Kalra, Managing Editor (Lifestyle) of Hindustan Times;Anurradha Prasad, President of the Association of Radio Operators for India (AROI); Nisha Narayanan, Director & COO RED FM & MAGIC FM; Abe Thomas, CEO, Reliance Broadcast Network and Ashit Kukian, CEO Radio City. 

The discussion will set the course of the industry as it will underline the short term measures and initiatives needed to be taken by the Government to resurrect radio. It also help advertisers and communities to understand the emerging trends in the radio industry so that they can reset and align for a better future in this difficult time. 

Radio in Times of Podcasts

India is world third largest podcast listening market with an exponential rise of podcast listeners which has grown even more in times of the pandemic. Yet these podcasts are the least monetized forums and the system of marketing and promoting podcasts is still at a nascent stage. So, the ending note will be a session on the “World of Podcasts” highlighting how to promote podcasts, right from creating publishing to marketing the idea. 

The session will be led by Pavan R Chawla Vice President,Digital Services, Adfactors PR who will be discussing podcasting with Amit Doshi, Founder, IVM Podcasts; Amit Sethiya – Chief Marketing Officer, Syska Group and Anand Kumar Bajaj,MD & CEO, PayNearby. 

So block your calendar and tune in to listen to the radio community on 6th November, 2020 between 3:15 pm to 6:45 pm and listen to Re-invent 2020 – The Power of Audio.

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